Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.30 | American Apparel ▼ -0.047 | The Buckle ▲ +0.32 | Columbia ▲ +0.30 | Deckers Outdoor ▼ -0.61 | Dicks ▼ -0.03 | Foot Locker ▲ +0.43 | Genesco ▲ +0.25 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.06 | Nordstrom ▲ +0.23 | Luxottica ▲ +0.31 | Nike ▲ +0.09 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.16 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.10 | VF Corp ▲ +0.49 | Quiksilver ▼ -0.05 | Zumiez ▲ +0.15 | Macys ▲ +0.38 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Liquid Nation Ball 7 photos

Dragon's Aaron Behle, La Jolla
Dragon's Aaron Behle, La Jolla Group CEO Toby Bost, and Hurley's Pat O'Connell.
By Tiffany Montgomery
August 16, 2010 3:51 PM

The industry descended on Fernando Aguerre's house in La Jolla Saturday night for Liquid Nation Ball 7 to raise money for the SIMA Humanitarian Fund.

Musician Jason Mraz was honored as the 2010 Humanitarian of the Year for his work with Life Rolls On and other causes.

The evening, including a spirited auction, raised more than $200,000 for 13 organizations that support humanitarian causes.

Since 2004, the Liquid Nation Ball, founded by Santiago and Fernando Aguerre, has raised more than $1.45 million for surf-related non-profits.


Articles You Might Have Missed