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Tiffany Montgomery
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Junior's Week: Rusty Girls

A Rusty dress with built in
A Rusty dress with built in headphones, part of the Wired Series.
By Magda Liszewska
August 25, 2010 8:15 AM

Stay tuned for Rusty’s Spring 2011 collections and its expanded Wired Series. Shop Eat Surf caught up with the brand at ASR in San Diego to talk about the high-tech clothes and the junior’s market.

Casey FlemingDirector of Sales and Marketing Casey Fleming said Rusty is betting on the continued success of The Wired Series.

Last year, the collection - which has built-in machine washable headphones that can be plugged into an MP3 player - had only three pieces.

For spring there will be six, including short sweatshirt sets, hoodies and dresses.

“It’s going to do really well for sure,” Fleming said. “It’s our big story for 2011.”

Rusty envisions its customers wearing the pieces as cover-ups on the beach as well as active wear.

Fleming said Rusty received good feedback at ASR and believes the junior’s market is starting to reenergize.

Good news for the seller of graphic T-shirts, fashion tops, shorts and swimwear.

For spring 2011, the company is adding texture to its swimsuits with crochet overlay while also following popular floral and tribal trends.

On page 2: Dresses, fast-fashion and grassroots marketing

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