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Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
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Junior's Week: O'Neill Girls

By Magda Liszewska
August 23, 2010 8:21 AM

Good news if you like the military trend heading to stores this fall. O’Neill is extending a version of the look into spring 2011.

Shop Eat Surf caught up with the brand at ASR in San Diego to talk about the upcoming season.

“Our inspiration was spring and summer concert festivals,” said Director of Marketing for O’Neill Girls Cedar Carter.

O'Neill topFor spring, the brand is mixing military looks with draping floral, sheer and lace pieces.

Carter said skirts are making a comeback for O’Neill, which will offer them in new tribal prints. Dresses are always a big hit and spring styles with cutouts and bows in the back are expected to be bestsellers as well. The company is also receiving good feedback on its swimwear and plans to focus on it for spring.

Like some other action sports brands, O’Neill is taking its T-shirts into a more graphic, fashion-forward direction. Forget basic crew necks, for spring it’s all about hand painted artwork, reverse printing and photographs from O’Neill archive.

But the company isn’t just counting on its design to be successful. With a still struggling economy, O’Neill is taking steps to appeal more to customers.

Michelle Devine, Vice President of Sales for O’Neill Girls, said the company is teaming up with manufacturers to try to make certain items less expensive.

“We feel the customer wants to see our brands on the floor at some of those competitive prices,” Devine said.

On page 2: price ponts, fast-fasion and online

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