Sponsors
Billabong ▲ +0.005 | PPR ▼ -2.30 | American Apparel ▼ -0.015 | The Buckle ▼ -0.04 | Columbia ▼ -0.63 | Deckers Outdoor ▼ -0.38 | Dicks ▲ +0.20 | Foot Locker ▼ -0.67 | Genesco ▼ -0.03 | Iconix Brand Group ▲ +0.21 | Jarden Corp ▼ -0.34 | Nordstrom ▼ -0.12 | Luxottica ▲ +0.26 | Nike ▲ +0.31 | Pacific Sunwear ▼ -0.01 | Skullcandy ▲ +0.33 | Sport Chalet - 0 | Urban Outfitters ▼ -0.60 | VF Corp ▼ -0.13 | Quiksilver ▼ -0.06 | Zumiez ▲ +0.04 | Macys ▲ +0.39 | Tillys ▲ +0.22 |
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
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Tiffany Montgomery
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Junior's Week: Lost Girls

By Magda Liszewska
August 27, 2010 6:21 AM

Shop Eat Surf caught up with Lost Girls at ASR in San Diego to see how the company is approaching the challenges in the junior’s market and what it’s offering for Spring 2011.

Sara Courtney, Chad Crites“There’s still a lot validity with the junior's in the market, but it has to be on trend and it’s up to us manufacturers to expand the values that we’re selling,” said General Manager Chad Crites.

For the past eight months, Lost has been evaluating market trends and responding by adding four to six quick-turn pieces a season.

The brand is sticking to its rebel roots, making sure the clothes make a statement without losing commercial appeal.

(Right: Lost's Sara Courtney and Chad Crites.)

For spring, Lost is incorporating lots of prints and art – watercolors, stripes, florals and photo reel – into its swimwear and sportswear.

You’ll also see zipper and stud details as well as bird prints, for which Lost is known, said Vice President of Design Sara Courtney. The company expects its dresses with cutout backs to become bestsellers.

Lost dressTo make their clothes more accessible, Lost is developing sales program, which are more retailer friendly, Crites said.

That means aggressive price points, high margin items built into the line, a discount structure and a dating structure, which allows for more time to sell the product.

Although these measures are not new, Lost plans on pursuing them more aggressively for 2011, Crites said. The company is also offering retailers access to a merchandising team.

Crites said business has become more sophisticated and data driven. Individual categories are analyzed and adjusted based on the findings.

As a result of market conditions, Lost has scaled back in some categories, such as accessories, although the brand will explore it again in summer 2011.

On page 2: orders going forward, internal changes

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