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Details on Industry Insight.
August 18, 2010 – Huntington Beach, CA – DC is proud to announce its sponsorship of the first Street League Skateboarding™ tour, the 2010 DC Pro Tour Fueled by Monster Energy. The contest series kicks off in Phoenix, AZ on August 28th before hitting Ontario, CA on Sept 11th, and wrapping up in Las Vegas, NV on Sept 25th.
Created by DC pro skateboarder Rob Dyrdek, Street League Skateboarding™ is the first skateboarding league of its kind exclusively for street skateboarders. Twenty-four of the best skateboarders in the world have been invited to be a part of this league and compete against each other on real plaza courses at three different event stop this summer.
“DC couldn’t be happier to be a part of this tour, supporting street skateboarding and Rob’s vision for the sport,” said Anton Nistl, DC’s President. “This is the next progression in skateboarding and DC will be there every step of the way. We’re looking forward to watching the DC pro skateboarders who have been invited to compete including PJ Ladd, Nick Dompierre and Chaz Ortiz.”
Leading up to the series kick off, DC will give fans exclusive inside access to world of Street League Skateboarding™ with news updates, photos and videos at http://www.dcskateboarding.tv, as well as on Facebook and twitter (http://www.facebook.com/DC.Shoes and http://twitter.com/dcshoes.) Fans in each city should check out DC’s Facebook at Twitter for exclusive prize packs, ticket giveaways and local updates. Not only will DC’s competing Street League skateboarders, Nick Dompierre, PJ Ladd and Chaz Ortiz be on hand, but the entire DC Skate Team will be at each tour stop as well as at local skate shops for autograph signings. Details can be found at www.dcskateboarding.tv.
Street League Skateboarding™ will also welcome Zumiez as the retail partner for the inaugural series. Zumiez will be the destination for tons of great DC and Street League offerings, including promotions and giveaways, a DC “Win a Trip” contest, as well as official Street League Skateboarding™ tour merchandise. Rob Dyrdek will be at select Zumiez’s location in each event city for an autograph signing. Check out Zumiez.com for all of the details and info on the Zumiez 24-7 Award at the Street League Events.
Be sure to check into DC’s website and social networking pages for the latest news on the DC Pro Tour Fueled by Monster Energy, the DC Skate Team, and Rob Dyrdek.
DC Skate - http://www.dcskateboaridng.tv
DC on Facebook- http://www.facebook.com/DC.Shoes
DC on Twitter- http://twitter.com/dcshoes
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a worldwide leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a premium global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboard boots, outerwear and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.