Sponsors
Billabong ▼ 0.000 | PPR ▼ -1.85 | American Apparel ▼ -0.030 | The Buckle ▲ +0.48 | Columbia ▼ -2.24 | Deckers Outdoor ▼ -1.39 | Dicks ▼ -1.12 | Foot Locker ▼ -1.23 | Genesco ▼ -1.59 | Iconix Brand Group ▼ -0.60 | Jarden Corp ▼ -1.52 | Nordstrom ▼ -0.96 | Luxottica ▼ -1.40 | Nike ▼ -2.48 | Pacific Sunwear ▲ +0.11 | Skullcandy ▼ -0.28 | Sport Chalet ▲ +0.01 | Urban Outfitters ▼ -0.34 | VF Corp ▼ -1.16 | Quiksilver ▲ +0.02 | Zumiez ▼ -0.42 | Macys ▼ -0.82 | Tillys ▲ +0.02 |
Ticker Sponsor
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

CIT: Retail best practices during the current economic rebound.
SHACC: "Endless Summer" party this Friday.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Coastal Edge owner on this year's ECSC

By Tiffany Montgomery
August 25, 2010 6:43 AM

The East Coast Surfing Championships get underway today in Virginia Beach. We asked D. Nachnani, the owner of Coastal Edge who is hosting the event, a few questions about the contest and how all the brands are involved.

Nachnani's and Melissa ClaryThe ECSC is often described as the U.S. Open of the East Coast. Coastal Edge currently operates eight stores.

Why take the title sponsorship this year?

2010 marks the 48th annual year of the event, and the first year that Coastal Edge has the honor of being the title sponsor in a multi-year contract with presenting sponsors Vans and Monster.

We wanted to make sure that this auspicious contest stayed endemic to our industry. That is why we chose to acquire the title. Vans and Monster presents The Coastal Edge ECSC is not only the oldest North American surfing contest, but the second oldest in the world.

(Above: Stephanie and Dee Nachnani with BRA's Melissa Clary at Liquid Nation this year.)

What will be different this year?

Our industry will be hosting a multitude of events such as the following:

1. Vans will have a Joel Tudor Long Boarder invitational

2. We will have The Monster stage at the Jetty for exclusively skate and surf endemic sponsors.

3. We will have The Coastal Edge Vendor village that will truly unite the tribes with 43 companies from around world of surf and skate.

4. Billabong will be doing the All Out Air Assault Tow-At exhibition.

5. Fox will bring Freestyle motocross to the shores of the East Coast.

On page 2: More of Dee's list, plus what the contest says about East Coast surfing, Coastal Edge's growth plans

Previous 1 2 Next

Articles You Might Have Missed