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Details on Industry Insight.
Last Thursday night, the Volcom crew and about 1200 of our closest friends were rocking and rolling in Downtown LA! The Volcom Spring 2011 Swim fashion show took place at the downtown Cooper Building and it was anything but a typical fashion show.
The Spring 2011 Swim collection was showcased on a dramatic "X" shaped catwalk... bikini-clad models were coming from all directions as the crowd pushed up against the barriers to maximize the view. Amongst the swimwear being shown, the showcase also included 10 one-of-a-kind designer styles as well as denim and leather pieces from the Spring "Jennifer Herrema X Volcom" collaboration collection.
The party started in full force when the doors opened at 7pm and lasted well into the night as the last party-goers were kicked out at midnight. Models in sexy swimwear, music, dancing, drinks and friends new and old in a Volcom downtown LA party... It was really a night to remember! Thank you to all who made this possible!
Full video to come soon... stay tuned! View all the pics from the night. Volcom's Spring 2011 Swim collection will be available this December!
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