Sponsors
Billabong ▼ -0.010 | PPR ▼ -2.30 | American Apparel ▼ -0.015 | The Buckle ▼ -0.04 | Columbia ▼ -0.63 | Deckers Outdoor ▼ -0.38 | Dicks ▲ +0.20 | Foot Locker ▼ -0.67 | Genesco ▼ -0.03 | Iconix Brand Group ▲ +0.21 | Jarden Corp ▼ -0.34 | Nordstrom ▼ -0.12 | Luxottica ▲ +0.26 | Nike ▲ +0.31 | Pacific Sunwear ▼ -0.01 | Skullcandy ▲ +0.33 | Sport Chalet - 0 | Urban Outfitters ▼ -0.60 | VF Corp ▼ -0.13 | Quiksilver ▼ -0.06 | Zumiez ▲ +0.04 | Macys ▲ +0.39 | Tillys ▲ +0.22 |
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Taylor Jensen joins Firewire

By Press Releases
July 06, 2010 10:38 AM

Firewire is proud to partner with Taylor Jensen and will release a series of signature longboards designed by Taylor and Dan Mann, one of Firewire’s long time design collaborators.

Arguably one of the most progressive long boarders of his generation and winning numerous titles around the world, Taylor wants to push longboard performance ever higher.

“I'm really excited to be joining Firewire team and working with my longtime friend Dan Mann to create some of the best long boards on the market. For the past few years I have been looking for a way to take long boarding to the next level of performance and I feel that the Firewire technology is the perfect way to do it.

"I really believe in the technology behind Firewire and I feel that by using that technology, Dan's shaping knowledge, and my performance surfing we will be able to create the best performance long boards on the market."

“Once again, following on the heels of Michel Bourez’s recent decision to join Firewire, one of the best surfers in the world has joined our team after experiencing our ‘stock’ technology,” added CEO Mark Price.

“Taylor has been riding our boards on the down low for some time which is a serious endorsement of our tech and Dan’s designs.”

The Firewire Taylor Jensen Series will be released for Holiday 2010 and will include pure performance longboards as well as boards designed for a more balanced approach.

“Firewire believes that refinements to the shape of today's modern surfboard can only produce incremental performance benefits. Exponential improvements in performance can only be achieved through new materials and construction methods which in turn will open up new design opportunities."


Articles You Might Have Missed