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Details on Industry Insight.
Taylor to Appear in Creative Campaigns and Co-Design Limited Edition Swimwear
Irvine, Calif. (July 14, 2010) – O’Neill (www.oneill.com), the original California surf, snow and youth lifestyle brand, today announced international supermodel Elyse Taylor as its brand ambassador to be featured in the marketing and consumer advertising efforts for O’Neill Girls through 2011. As part of the collaboration, O’Neill Girls will also be unveiling an exclusive swimwear collection, Elyse Taylor for O’Neill, later next year.
Born in Vaucluse, Sydney, Taylor is one of today’s most coveted young models. Since her career began, the Australian beauty has worked with high fashion brands including Victoria’s Secret, and appeared on runways for Marc Jacobs, Alberta Ferretti, Dolce & Gabbana, and Roberto Cavalli. For O’Neill Girls, she will be included in retail and online videos, digital and print advertising, product hangtags, and other promotional content. Imagery from O’Neill’s Spring 2011 photo shoot, shot on location in the Virgin Islands by Kyle Alexander, will debut at the Miami Swim Tradeshow this weekend.
“We are thrilled to be partnering with someone as talented, creative and down to earth as Elyse,” said Cedar Carter, Marketing Director for O’Neill Girls. “She’s a laid back beach girl who also has a lot of energy and style. She not only embodies the O’Neill Girls lifestyle, but also loves fashion and design, and has walked the runways for many of our girls’ favorite brands. She is a wonderful addition to our team.”
“I’ve always been a huge fan of O’Neill and am excited to be working with the company on various projects for 2011,” added Taylor. “Growing up along the coast, the water and the beach were always part of my life, so it’s great to work with a brand that represents so many of my passions. I’m really looking forward to collaborating with the design teams, drawing inspiration from O’Neill’s California roots and my own experiences travelling around the world.”
Scheduled for release in 2011 at specialty retailers and boutiques, Elyse Taylor for O’Neill will complement the brand’s 2011 lifestyle collections that merge 1970’s retro surf styling with indie culture and ethnic influences.
For a sneak peek into the O’Neill Girls Spring 2011 photo shoot, visit www.facebook.com/oneillgirls.