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AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
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Nagare launches new lifestyle brand

By
July 26, 2010 10:18 AM

Press Release:

Named after the Japanese philosophy of harmonious ‘flow’ required for optimal design in any medium, NAGARE’S initial product launch features a modest collection of boardshorts honoring the equally important design principle that form should always follow function, and that a great pair of boardshorts are essentially surfing equipment. Visit www.nagareflow.com

NAGARE co-founders Dino Sakelliou and Lee Jakobs are long-time collaborators and lifelong surfers, and are passionate about building a lifestyle brand around their love of surfing and their other shared interests particularly in the world of design across all products.

Lee has spent much of his career in design, developing websites, print collateral and helping to craft online strategies for some of the top outdoor industry brands such as; Rip Curl, Reef, Tavarua, Giro Sport Design, The North Face and Gotcha Sportswear among the list.

In addition to a diverse portfolio including graphics and almost every apparel category imaginable, Dino Sakelliou has always pursued the perfect boardshort, honing his craft behind the scenes at many of the top surfwear brands over the past 20 years including; Reef, Op/seven2, Tavarua, The Realm, Rusty and Gotcha.

And while perfection, like beauty, is often in the eye of the beholder, NAGARE believes surfers will appreciate the function inherent in the companies design ethos and notice the passion for attention to detail, while striving to reach that admittedly lofty goal.

NAGARE is by no means trying to change the world. The Companies goals are far more modest than that. But NAGARE is dedicated to creating unique understated products with limited production runs, hopefully a welcomed change. Aside from targeting a handful of premium retailers, NAGARE will live online. 

“By removing the overhead and resultant financing required to develop a line that crosses all categories, we chose to remain focused for our new beginnings and tap into all of Dino’s experience. We’re able to grow organically, put more into our product and still maintain a reasonable price point”, explains co-founder Lee Jakobs. This will allow Dino to be freed from the traditional product development cycles allowing him to freely explore all of his design inspirations and product ideas.”


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