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Details on Industry Insight.
San Juan Capistrano, CA (July 27, 2010) – When the world’s hottest swim brands dive into spring 2011 orders at ASR and CLASS@ASR August 13th-15th, L*SPACE will be center stage as ASR attendees’ pick for the inaugural ASR Splash in Swim award. Between ASR and CLASS@ASR, voters had over 150 swim labels spanning high-end designer to international and surf-rooted brands to choose from.
“Swim is a growing category at ASR and CLASS@ASR,” says Andy Tompkins, VP of ASR. “This recognition allows attendees who follow the swim market to call out brands that are creating products that are appealing to consumers right now. L*SPACE is creating product and marketing strategies which are resonating in the marketplace, this is an award for those efforts from the industry.”
As part of the ASR Splash in Swim winning package, L*SPACE will receive a spotlight runway show highlighting the 2011 collection following the ‘Fashion Society’ show August 13th. The ‘Fashion Society’ show will showcase young contemporary sportswear and swim which will run twice during ASR on Friday and Saturday at 3pm in the new La Plage area. Buyers and media are encouraged to stick around after ASR’s ‘Fashion Society’ show, enjoy a glass of champagne, and check out ASR Presents ‘L*SPACE by Monica Wise 2011 Fashion Show’ at 4PM on Friday, August 13th.
“We’ve put a lot of energy, creativity and resources behind L*SPACE this year” says Monica Wise, Designer and Creative Director of L*SPACE. “It’s truly a labor of love for us and it’s nice to see the work paying off and resonating in stores, with our consumers, with the media, and now with this incredibly meaningful award. We are excited to debut our collection on the runway amongst our peers and retailers who voted.” L*SPACE’s 2011 collection delivers stylish silhouettes, bold statement prints, an eclectic color palate and a summer-getaway worthy collection of loungewear.
The new La Plage area offers a chic meeting place for the swim community at ASR. Lush carpets, ceiling treatments and cozy lounges will mark the distinctly feminine area. La Plage’s central lounge will feature a DJ setting the mood, aromatherapy and an Addiction NV Cosmetics station. Adjacent to La Plage, will be the entrance to CLASS@ASR, which will be lined with swim brands. Together the shows will make for a completely efficient way for buyers to preview over 150 swim brands in just a few days.
A sampling of all the swim brands exhibiting at ASR Marketplace and CLASS@ASR can be found at: http://www.asrbiz.com/marketplace/show/exhibitor-list-floorplan
ASR, produced by Nielsen Expositions, is a full service tradeshow company whose goal is to create, market and produce high quality trade shows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 29th successful year, ASR gathers over 800 action sports brands and approximately 6,000 retail buyers and decision makers two times a year, with spring and summer/fall season shows in San Diego. For additional information regarding ASR, check out ASRbiz.com.