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Details on Industry Insight.
Freewaters, a new sandal brand debuting Spring 2011, is the brainchild of Martin Kim, Eli Marmar and Jeff Osthus. Kim is a snowboard boot designer, while longtime friend Marmar has been pushing the limits of wetsuit design for years. Osthus is a sales guru who spent the previous four years as Element Skateboards VP of Sales. The trio shares two important things: they wear sandals 24/7 and have a common desire to make the world a better place. That’s why when you purchase a pair of Freewaters they are able to provide clean drinking water for one person for an entire year.
By 2025 it is predicted that 1,800,000,000 people will live where fresh water is scarce. Freewaters believes access to clean water is a fundamental human right. With your support, Freewaters is developing programs and partnerships to quickly improve the living standard of communities that are at high risk.
Freewaters are styled with fresh street-wear inspired designs for men and women who are looking for progressive fashion. Freewaters are engineered to be Fitperfect: that customized break-in-feel straight off the shelf. No marketing gimmicks here; just straight up product with features including biodegradable midsoles, premium Japanese leather, and three Patent Pending performance innovations.
Check out Freewaters at Class@ASR August 13-15