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Details on Industry Insight.


Tiffany Montgomery
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Hurley celebrates the launch of a new women’s silk collection at Irvine Spectrum

By Press Releases
July 13, 2010 11:25 AM

Hurley hosted a private shopping event at the Nike 6.0/Hurley/Converse store at the Irvine Spectrum to showcase their new Summer Silks collection. Hurley designers, tastemakers, and dedicated shoppers came together to celebrate the newest fashion trend of the summer. Guests enjoyed cupcakes, candy, and music by DJ REY as they explored the collection and other store exclusives including a customization studio and assorted trendy footwear.

Summer is the perfect time for soft lightweight tops and dresses that can be thrown over swimsuits or dressed up for a night out. Hurley’s exclusive collection, featuring an easy racerback tank, slouchy shirt, and flirty dress, has a soft silky feel with the perfect amount of fade. Each piece comes in six colors, all perfect for summer.

Nicolle, the head of Hurley’s YC design, states, “I can’t get enough of the racerback details. It’s my favorite balance of sexy and girly. Every piece comes in the most beautiful sun-faded brights. I want one in every color”.

This limited edition collection can only be purchased at the Irvine Spectrum and 255 Forest in Laguna Beach for a limited time. Retail prices range from $69 to $129.

The Nike 6.0/Hurley/Converse store at the Irvine Spectrum is a new retail experience in which an edited assortment of Nike, Inc.’s action sports brands – including Nike SB, Nike 6.0, Converse, and Hurley – are all housed under the very same roof.

The store features a customization workshop, which enables consumers to add artwork by featured artists to selected products to create a unique piece of wearable art.


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