Sponsors
Billabong ▼ -0.002 | PPR ▼ -2.35 | American Apparel ▼ -0.010 | The Buckle ▼ -0.43 | Columbia ▼ -0.41 | Deckers Outdoor ▼ -0.31 | Dicks ▲ +0.22 | Foot Locker ▲ +0.98 | Genesco ▲ +0.29 | Iconix Brand Group ▼ -0.29 | Jarden Corp ▼ -0.42 | Nordstrom ▲ +0.20 | Luxottica ▼ -0.73 | Nike ▲ +0.33 | Pacific Sunwear ▼ -0.04 | Skullcandy ▲ +0.08 | Sport Chalet - 0 | Urban Outfitters ▲ +0.12 | VF Corp ▲ +0.85 | Quiksilver ▲ +0.113 | Zumiez ▲ +0.18 | Macys ▲ +0.38 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Industry Insight

SIA: Debuts new "Snow Source" email and blog.
NUORDER: The B2B provider's agenda for Agenda.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Hurley celebrates the launch of a new women’s silk collection at Irvine Spectrum

By Press Releases
July 13, 2010 11:25 AM

Hurley hosted a private shopping event at the Nike 6.0/Hurley/Converse store at the Irvine Spectrum to showcase their new Summer Silks collection. Hurley designers, tastemakers, and dedicated shoppers came together to celebrate the newest fashion trend of the summer. Guests enjoyed cupcakes, candy, and music by DJ REY as they explored the collection and other store exclusives including a customization studio and assorted trendy footwear.

Summer is the perfect time for soft lightweight tops and dresses that can be thrown over swimsuits or dressed up for a night out. Hurley’s exclusive collection, featuring an easy racerback tank, slouchy shirt, and flirty dress, has a soft silky feel with the perfect amount of fade. Each piece comes in six colors, all perfect for summer.

Nicolle, the head of Hurley’s YC design, states, “I can’t get enough of the racerback details. It’s my favorite balance of sexy and girly. Every piece comes in the most beautiful sun-faded brights. I want one in every color”.

This limited edition collection can only be purchased at the Irvine Spectrum and 255 Forest in Laguna Beach for a limited time. Retail prices range from $69 to $129.

The Nike 6.0/Hurley/Converse store at the Irvine Spectrum is a new retail experience in which an edited assortment of Nike, Inc.’s action sports brands – including Nike SB, Nike 6.0, Converse, and Hurley – are all housed under the very same roof.

The store features a customization workshop, which enables consumers to add artwork by featured artists to selected products to create a unique piece of wearable art.


Articles You Might Have Missed