Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.45 | American Apparel ▼ -0.006 | The Buckle ▼ -0.83 | Columbia ▼ -0.31 | Deckers Outdoor ▼ -1.45 | Dicks ▼ -0.52 | Foot Locker ▲ +0.04 | Genesco ▼ -0.67 | Iconix Brand Group ▲ +0.15 | Jarden Corp ▲ +0.10 | Nordstrom ▼ -0.62 | Luxottica ▼ -0.63 | Nike ▲ +0.93 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.20 | Sport Chalet ▲ +0.04 | Urban Outfitters ▼ -0.64 | VF Corp ▼ -0.28 | Quiksilver ▲ +0.07 | Zumiez ▼ -0.31 | Macys ▼ -1.83 | Tillys ▲ +0.01 |
Ticker Sponsor
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Details about DC's move to Quiksilver HQ

The outside of Quiksilver's
The outside of Quiksilver's headquarters in Huntington Beach has a new look.
By Shelby Stanger
July 02, 2010 6:18 AM

Today, employees at DC Shoes are packing up to move from their Vista, Calif. office, about 70 miles north to the Quiksilver headquarters in Huntington Beach.

Quiksilver gave all DC employees the choice to move to Huntington Beach about six months ago.

Quiksilver has worked to reduce costs throughout its businesses as it adjusts to lower sales and a high debt load.

Rob ColbyRob Colby, Quiksilver Chief Operating Officer of the Americas said the move is definitely going to re-energize the Quiksilver office.

“It’s a shame when you have a brand as great as DC that is 70 miles away. We had an event last night where all three brands (Roxy, Quiksilver, and DC) presented, and the energy becomes really evident when you put all of them together.”

(Right: Quiksilver Americas COO Rob Colby.)

There will be about 200 new positions moving to the Quiksilver office in Huntington Beach. That includes 150 from DC and 50 others replacing the jobs from people who chose not to move from DC’s office in San Diego to the Orange County headquarters.

Rob said of the 25% of DC’s staff that chose not to relocate, there was an even mix of people from the top and bottom of the organization chart. Many were San Diego natives, just bought a house, or had spouses who worked in San Diego and could not leave, especially in this economy. Rob said there was a large mix of people working at DC that already lived in Orange County.

At Quiksilver, 250 employees changed areas and desks to make room for the new staff.

“It’s going back to the olden days,” said Rob. “The place is going to be pretty full.”

DC, Quiksilver and Roxy will each have their own wings for marketing, design and sales. Sourcing, production, IT, and parts of customer service will now be shared.

Each brand’s design team already gutted their areas, applied fresh paint and curated their space so it is special to each brand. There will be a few shared spaces for design reviews, meetings and events.

On Tuesday, everyone moves in. On Friday, July 9, there will be a giant welcoming party.

With the holiday, school getting out, and sales cycles, Rob said this all took a lot of planning.

“We’re just stoked so many people are making the move and that the headcount is going to be high again.”

 

 

 

 

 


Articles You Might Have Missed