Sponsors
Billabong ▲ +0.015 | PPR ▲ +2.15 | American Apparel ▲ +0.072 | The Buckle ▲ +0.25 | Columbia ▼ -1.54 | Deckers Outdoor ▼ -0.25 | Dicks ▼ -0.65 | Foot Locker ▲ +0.41 | Genesco ▲ +0.33 | Iconix Brand Group ▲ +0.17 | Jarden Corp ▲ +0.11 | Nordstrom ▲ +0.14 | Luxottica ▲ +0.23 | Nike ▼ -0.71 | Pacific Sunwear ▲ +0.14 | Skullcandy ▼ -0.01 | Sport Chalet ▼ -0.03 | Urban Outfitters ▲ +0.14 | VF Corp ▼ -0.40 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.01 | Macys ▼ -0.07 | Tillys ▲ +0.09 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

SRH targets surf, skate, moto, music

Sammy Nigh, national sales
Sammy Nigh, national sales director of SRH, with SRH owner Ryan White.
By Shelby Stanger
June 01, 2010 6:25 AM

Today, with check in with a SRH, a smaller brand that targets the surf, skate, moto and music sectors.

National Sales Director Sammy Nigh tells us about SRH’s new interactive ad campaign, the brand’s growth and its interesting, crossover positioning.

Tell me about your brand’s history?

SRH started in 1991 as more of an events and promotions company in Mission Beach, Calif. SRH stands for Supporting Radical Habits.

Owners Ryan White and Kevin Zinger put on shows with bands like Pennywise, Offspring, and Sublime, and the clothing evolved from there.

We started sponsoring our friends who were surfers and skaters that were pushing the envelope. Not typical contest surfers, but guys like Christian Fletcher who were doing airs, and more progressive moves.

From there we started getting guys who rode moto coming to our shows, and we started hooking them up with clothes.

These guys were part of a new breed of moto guys who weren’t into racing but more into free riding like Tommy Clowers and Jeremy “Twitch” Stenberg.

SRH also has a record label?

Kevin Zinger still runs Suburban Noise, a record label that has bands like Unwritten Law and the Kottonmouth Kings.

He also has Regime Inc., a management agency with bands and talent like Jason Ellis (former pro skater now on Sirius radio), Unwritten Law and the B-Side Players. Zinger is still part owner of SRH with Ryan White, but Ryan mostly runs SRH, and Kevin focuses more on Suburban Noise.

Who is SRH’s target audience?

SRH adOur target audience has always been those pushing the boundaries - surfers, skaters, and musicians.

Our newest ad features Alex “Zadda” Zawadzki charging a crazy wave at Shipsterns Bluff in Tasmania.

We are using this ad to launch a new marketing initiative that ties in print media with digital/video.

On the next page:

About the ad, plus the company's size, growth and financing

Previous 1 2 Next

Articles You Might Have Missed