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Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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In touch with our business

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Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Industry Insight

SHACC: "Endless Summer" party this Friday.
KNOWSHOW: Complete list of exhibitor brands and mobile app available.
Details on Industry Insight.


Tiffany Montgomery
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SRH targets surf, skate, moto, music

By Shelby Stanger
June 01, 2010 6:25 AM

Today, with check in with a SRH, a smaller brand that targets the surf, skate, moto and music sectors.

National Sales Director Sammy Nigh tells us about SRH’s new interactive ad campaign, the brand’s growth and its interesting, crossover positioning.

Tell me about your brand’s history?

SRH started in 1991 as more of an events and promotions company in Mission Beach, Calif. SRH stands for Supporting Radical Habits.

Owners Ryan White and Kevin Zinger put on shows with bands like Pennywise, Offspring, and Sublime, and the clothing evolved from there.

We started sponsoring our friends who were surfers and skaters that were pushing the envelope. Not typical contest surfers, but guys like Christian Fletcher who were doing airs, and more progressive moves.

From there we started getting guys who rode moto coming to our shows, and we started hooking them up with clothes.

These guys were part of a new breed of moto guys who weren’t into racing but more into free riding like Tommy Clowers and Jeremy “Twitch” Stenberg.

SRH also has a record label?

Kevin Zinger still runs Suburban Noise, a record label that has bands like Unwritten Law and the Kottonmouth Kings.

He also has Regime Inc., a management agency with bands and talent like Jason Ellis (former pro skater now on Sirius radio), Unwritten Law and the B-Side Players. Zinger is still part owner of SRH with Ryan White, but Ryan mostly runs SRH, and Kevin focuses more on Suburban Noise.

Who is SRH’s target audience?

SRH adOur target audience has always been those pushing the boundaries - surfers, skaters, and musicians.

Our newest ad features Alex “Zadda” Zawadzki charging a crazy wave at Shipsterns Bluff in Tasmania.

We are using this ad to launch a new marketing initiative that ties in print media with digital/video.

On the next page:

About the ad, plus the company's size, growth and financing

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