Sponsors
Billabong ▲ +0.005 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Rusty's Wired Series collaboration with Green Day drops at PacSun stores

By
June 28, 2010 2:35 PM

Rusty and PacSun partner to offer exclusive Wired Series styles with HB3 Technology™ featuring Green Day album artwork, limited-edition giveaways and VIP grand prize

Press Release

Irvine, Calif. (June 25, 2010) -- As the Rusty Wired Series hooded apparel collection hits stores this month, excitement is also building for the upcoming release of Rusty’s Wired Series capsule collection with legendary award-winning rock band, Green Day. Fully equipped with HB3-powered, machine-washable headphones in the drawcords and a music player jack in the pocket, Rusty’s Wired Series Green Day Collection includes two men’s and one women’s style, with original artwork from the group’s classic albums.

Rusty fleeceThe Green Day Collection will be available at PacSun stores nationwide starting July 17th, celebrating Rusty’s Wired Series Listening Tour and Green Day’s highly successful Tony Award-winning Broadway musical “American Idiot,” based on the band’s 2004 album of the same name. As part of the launch, PacSun and Rusty will be hosting numerous summer promotions.

Fans will have the opportunity to win their own Wired Series gear and a Grand Prize, which will include two VIP tickets to Green Day’s August 31st concert in Los Angeles, airfare and hotel accommodations, a Rusty surfboard signed by the band, a Green Day Collection Wired Series fleece, and more. Participants can enter online at rusty.com, pacsun.com, greenday.com or affiliated Facebook pages.

Rusty and PacSun scavenger hunts on Facebook will have fans curious for clues to win more Wired Series prizes. Starting in July, both brands will conceal Web banners on their sites, and the first person to uncover the banner’s secret code will win a prize.

On page 2: The MTV connection

 

Previous 1 2 Next

Articles You Might Have Missed