Sponsors
Billabong ▲ +0.025 | PPR ▲ +4.25 | American Apparel ▼ -0.015 | The Buckle ▼ -0.49 | Columbia ▼ 0.00 | Deckers Outdoor ▼ -1.20 | Dicks ▲ +0.71 | Foot Locker ▼ -2.45 | Genesco ▲ +1.13 | Iconix Brand Group ▲ +0.08 | Jarden Corp ▼ -0.14 | Nordstrom ▲ +0.12 | Luxottica ▲ +0.99 | Nike ▲ +0.12 | Pacific Sunwear ▲ +0.12 | Skullcandy ▲ +0.13 | Sport Chalet - 0 | Urban Outfitters ▼ -0.13 | VF Corp ▲ +0.25 | Quiksilver ▲ +0.01 | Zumiez ▲ +0.17 | Macys ▲ +0.48 | Tillys ▲ +0.09 |
Ticker Sponsor
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Industry Insight

SIA SNOW SHOW: New "Industry + Intelligence" seminar on January 28.
FSG LAWYERS: Represented Brixton in recent transaction with Altamont Capital.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Report from PacSun Ballyhoo

By Tiffany Montgomery
June 21, 2010 9:19 AM

The family and I stopped by the PacSun Ballyhoo Saturday in Santa Monica.

The event was crammed with people, with long lines waiting to play games and work on DIY projects at brand tents, hear bands play and watch Tony Hawk and friends skate.

The two-day Ballyhoo is one way PacSun CEO Gary Schoenfeld is trying to have PacSun “own the summer.”

The teens were excited to interact with the brands, and long lines formed on the beach to get into the venue because officials only allowed 5,000 people in at a time. Some were even standing on cars in the parking lot trying to get a glimpse of what was happening inside.

The festival was free, but to get tickets, kids had to go to a PacSun store. There were 20,000 tickets available for the event.

I saw lots of media there, ranging from ESPN to WWD.

The brands got to be themselves – meaning, they got to present their own DNA, instead of being put in a PacSun box, which has so frequently been the case in the past.

As I walked through the venue, all I could think was, “Why hasn’t PacSun ever done something like this before?”

 

 

 


Articles You Might Have Missed