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Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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Industry Insight

MOSS ADAMS CAPITAL: Apparel and foowear market monitor highlights notable deals, stock prices and results.

Details on Industry Insight.


Tiffany Montgomery
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PacSun CEO Gary Schoenfeld on action sports branding and managing change

By Andrew Horan
June 15, 2010 6:00 AM

General registration for our Executive Roundtable with Fox Head CEO Pete Fox continues through Friday. General registration is $100. Late registration, from Friday - Monday, is $125. Executive Edition member-savings admission is $65.

If you're wondering what our Roundtables are like, here are two clips from our December 8, 2009 Executive Roundtable with PacSun CEO Gary Schoenfeld. The clips are from video shot at the Roundtable by ChopShop.

Our 30-minute highlight DVD includes these clips and many more, and is available for $10.95 for Executive Edition members and $19.95 for others.

Click here to order your copy of the DVD.

PacSun CEO Gary Schoenfeld on the power
of action sports brand marketing, Dec. 8, 2009

PacSun CEO Gary Schoenfeld
on managing internal "change fatigue," as a new leader on Dec. 8, 2009

 


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