Billabong ▼ -0.020 | PPR ▼ -0.80 | American Apparel ▼ 0.000 | The Buckle ▲ +0.10 | Columbia ▲ +1.79 | Deckers Outdoor ▲ +0.23 | Dicks ▼ -0.05 | Foot Locker ▲ +0.55 | Genesco ▲ +0.34 | Iconix Brand Group ▲ +0.45 | Jarden Corp ▲ +0.94 | Nordstrom ▲ +0.59 | Luxottica ▲ +0.97 | Nike ▲ +0.55 | Pacific Sunwear ▲ +0.08 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▲ +0.01 | VF Corp ▲ +0.48 | Quiksilver ▼ -0.35 | Zumiez ▲ +0.36 | Macys ▲ +0.39 | Tillys ▼ -0.19 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

MOSS ADAMS CAPITAL: Apparel and foowear market monitor highlights notable deals, stock prices and results.

Details on Industry Insight.

Tiffany Montgomery
Print This Article

ISA creates Friends of Olympic Surfing

By Tiffany Montgomery
June 25, 2010 6:39 AM

International Surfing Association President Fernando Aguerre gathered surf industry leaders at the Surf and Sand Resort in Laguna Beach last night to urge them to join Friends of Olympic Surfing.

The ISA created Friends of Olympic Surfing to bring the surf industry into the effort to get surfing into the Olympics.

Fernando asked surf industry leaders who were there, including Volcom CEO Richard Woolcott, Quiksilver CEO Bob McKnight and Billabong North America President Paul Naude, to help the cause financially, spiritually and intellectually.

Fernando has headed the effort for several years, and has spent thousands of dollars on the cause. He does not receive any compensation from the International Surfing Association, a nonprofit.

Fernando has traveled to Olympic-related meetings and hobnobbed with officials and decision makers, always the only guy in the room wearing a bowtie.

“That’s what I learned from you guys. …branding,” he said. The Olympic players say, “That’s the surfing guy with the bow tie.”

His politicking appears to be working. Fernando was recently named chairman of the World Beach Games, a multi-sport competition, slated for 2012.

Fernando told the group he is hopeful surfing will be in the 2016 Olympics in Rio de Janeiro, a city that exudes beach and surfing culture.

Surfing brings something special to the Olympics, including its connection with nature and with youth culture, he said.

Officials at the Olympics have seen the success of snowboarding at the games, and are anxious to add sports that attract a younger audience, he said.

But, getting into the Olympics “club” is very political and complicated and will take a group effort to make the dream a reality.

It’s a dream not just of Fernando’s, but also of surfing’s spiritual leader, Duke Kahanamoku, an Olympic gold medalist in swimming 1912 and 1920 who wanted surfing to be included in the Olympics.

Friends of Olympic Surfing is a nonprofit, and Fernando envisions it as a VIP club where the industry can pool its resources to fight for the cause.

Olympic officials previously told Fernando surfing needed three things to be included in the games: a universal appeal and visibility; a sound judging system; and guaranteed good waves on demand.

The only thing missing is the manmade waves, and Fernando knows of four companies who are working on that. However, he told the group last night he thinks surfing could be included in the Rio games even without the wave technology.

Fernando said he was recently told the Olympics definitely wants surfing in. But that's not a guarantee - Fernando described the Olympic world as a "3-D labyrinth," and, for new sports to be included in the summer games, others have to be voted out.

Becoming a founding member of Friends of Olympic Surfing costs $5,000 per year, for three years, for individuals. Corporate membership is $10,000 per year, for three years.

At the end of his presentation, Fernando produced his own $5,000 check to join, as did his brother Santiago and sister-in-law, Cecilia. It also appeared some other executives joined the cause.

Fernando will host a second meeting for San Diego surf industry executives at his home in La Jolla next week.



Articles You Might Have Missed