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Details on Industry Insight.
Skateboarder-Owned Brand Backs Rob Dyrdek’s Creation of Street League
June 22, 2010 (Lake Forest, CA) – As the first skateboarder-owned and run footwear and apparel brand, etnies has been focused on skateboarders’ needs since 1986, and the brand is glad to support Rob Dyrdek’s creation of Street League. etnies’ team riders Mikey Taylor, Ryan Sheckler and Sean Malto are among the 24 pros invited to Street League to compete for the total series purse of $1.2 million – the most prize money in skateboarding history.
“No outsider has first-hand knowledge of what skateboarders need or want, and it only makes sense that a skateboarder would come in and enhance the experience of street skating contests,” said Jeff Taylor, etnies brand marketing manager. “Rightfully so, the biggest advances in skateboarding have always come from skateboarders.”
“I am proud to have Sean Malto, Mikey Taylor, and Ryan Sheckler sign to the league. From Ryan’s historical dominance in contests, Malto’s undeniable skill and style, and Mikey’s well-rounded skating, these guys are built for Street League Skateboarding and I am excited that they are a part of it,” says Rob Dyrdek.
Street League features the first revenue-share program in skateboarding, making each pro a participant in the success of Street League. Mikey, Sheckler and Malto will be skating in real skate plazas for skateboarding’s largest first place prize ever of $150,000 and the largest total purse in skateboarding history at these three 2010 Street League events:
August 28th at Jobing.com Arena in Glendale, Arizona
September 11th at Citizens Business Bank Arena in Ontario, California
September 25th at Thomas & Mack Arena in Las Vegas, Nevada
Check etnies.com for additional info on Mikey, Sheckler and Malto.
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today, etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX riders and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.
About Street League Skateboarding™:
Street League Skateboarding™ is the first sports entertainment property that gives professional street skateboarding its very own league for individual competition. Street League™ features the exclusive participation of the world’s best professionals, the most prize money in skateboarding history with a $1.2MM purse, and real skate plaza course design inside world-class arenas. Driven by the need to enhance the experience of live professional street skateboarding, Street League™ utilizes real-time scoring and a proprietary format that makes every trick count. Street League™ is the brainchild of twenty-year professional skateboarder and entrepreneur, Rob Dyrdek. For more information and ticket sales please visit www.streetleague.com.