Sponsors
Billabong ▲ +0.015 | PPR ▲ +0.60 | American Apparel - 0 | The Buckle ▲ +0.18 | Columbia ▲ +8.90 | Deckers Outdoor ▲ +1.33 | Dicks ▲ +0.58 | Foot Locker ▲ +0.26 | Genesco ▲ +0.44 | Iconix Brand Group ▲ +0.02 | Jarden Corp ▼ -0.37 | Nordstrom ▼ -0.03 | Luxottica ▼ -0.19 | Nike ▲ +0.24 | Pacific Sunwear ▼ -0.039 | Skullcandy ▲ +0.08 | Sport Chalet - 0 | Urban Outfitters ▼ -0.38 | VF Corp ▲ +0.43 | Quiksilver ▼ -0.025 | Zumiez ▼ -0.41 | Macys ▼ -0.28 | Tillys ▲ +0.01 |
Ticker Sponsor
Readers Say
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Industry Insight

AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.
SIA: Cooling down NYC with annual Summer Snowdown media event.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

DVS to make Diamond footwear

By
June 08, 2010 7:10 PM

Press Release:

DVS Shoe Company announced an exclusive licensing agreement today with Diamond Supply Co. to produce a new line of custom footwear. Under the terms of the deal, DVS will be responsible for the design, production, sales, and distribution of Diamond Supply Co’s footwear. Diamond will assist with the creative direction and marketing of the product.

Podium VP Tim Gavin says working with Diamond was a natural fit for DVS. “We’ve done so many successful collaborations with Diamond over the years,” says Gavin. “Moving into a licensing agreement with them was an easy transition and working with Nick as well as Jeron on a creative level like this is going to be really fun and interesting!”

Diamond Footwear will target traditional skate distribution outlets as well as boutique and urban retail channels.

A special launch project with Diamond Footwear will be released in the Spring of 2011, with the full line projected to launch in Fall 2011.


Articles You Might Have Missed