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Details on Industry Insight.
Volcom Brand Jeans is proud to announce a new line of jeans informed, inspired and designed in collaboration with legendary musician and style icon Jennifer Herrema. For the first time ever, her epic style and penchant for deconstructed denim come to life vividly in this Volcom Brand Jeans collection.
Jennifer’s style and unique vision was brought into the Volcom design department, styling photo shoots, video collaborations, and using her signature look to vibrantly create this unique collection. Inspired by her fashion forward rock n’ roll aesthetic, these denim pieces vividly come to life with special details like rips, studs, shreds, patchwork, leather and contrast stitching. Classic jean bodies such as skinnies, flares and shorts are beyond comparison in fit, finish and fabrication.
This collection consists of 13 handcrafted pieces by Jennifer for the Volcom Fall / Holiday 2010 line up. These one of a kind statement makers are the ‘models’ for the styles that create this collection. 300 limited premium design jeans will be sold at Volcom stores and select boutique locations, as well as two alternative relaxed fit styles and two skinny styles that will be available in the Volcom Brand Jeans by Jennifer Herrema collection.
“JJ has been a long time friend of Volcom, her authenticity is inspiring and contagious. This partnership is tied into many facets, she’s styling our photo shoots, working on video collaborations and she’s created truly authentic denim pieces for our Volcom Brand Jeans collection. This was an organic step for us to partner with such an amazing talent,” states Ethan Anderson SVP of Creative at Volcom Headquarters.
Volcom is excited and inspired to have Jennifer’s spirit in the van with us on our ‘Road Tested’ trip….