Billabong ▼ 0.000 | PPR ▲ +0.55 | American Apparel ▼ -0.013 | The Buckle ▼ -0.39 | Columbia ▲ +0.09 | Deckers Outdoor ▲ +0.26 | Dicks ▼ -0.02 | Foot Locker ▼ -0.18 | Genesco ▼ -0.06 | Iconix Brand Group ▼ -0.05 | Jarden Corp ▲ +0.15 | Nordstrom ▼ -0.15 | Luxottica ▼ -0.56 | Nike ▲ +0.51 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.53 | VF Corp ▼ -0.01 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.33 | Macys ▼ -0.37 | Tillys ▲ +0.05 |
Ticker Sponsor
Professional Services
Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

More Professional Services...
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Industry Insight

MOSS ADAMS: Webinar 12/2 on internal controls to increase the value of your business.
AGENDA: 12/30 deadline to pre-register for Jan. 5-6 Long Beach show.
CIT TRADE FINANCE: Middle-market retailers cautiously optimistic for holiday.
Details on Industry Insight.

Tiffany Montgomery
Print This Article

Paddlers and spectators celebrate the ocean at OluKai's Ho'olaule'a

May 19, 2010 2:09 PM

Press Release:

In its second year, the OluKai Ho’olaule’a features strong tailwind for competitors and rich lineup of cultural activities for everyone in attendance.

Maui, HI (May 19, 2010) –OluKai’s Ho’olaule’a, supporting the company’s ‘Ohana Giveback Program, returned to the Lae ‘Ula O Kai Canoe Club at Kanaha Beach Park in Maui over the weekend welcoming hundreds of competitors, enthusiasts, locals and visitors to the ocean celebration. The OC-1 and standup paddleboard races saw twice the number of participants from the event’s 2009 debut. Racers took full advantage of the tailwind throughout the race as they vied for a piece of the $15,000 prize purse. Paddlers, families and other visitors shared the camaraderie, gorgeous weather, Hawaiian games, hula performance, luau and music by John Cruz.

“OluKai is humbled by the generosity of everyone that worked together to make the Second Annual Ho’olaule’a a special event,” says Kerry Konrady, OluKai Marketing Director. “Thank you to the island of Maui for sharing your Aloha spirit and welcoming everyone who traveled to participate in the Ho’olaule’a.”

Nearly 300 elite watermen, waterwomen, and enthusiasts paddle raced the famous Maliko “downwinder” on Maui’s North Shore. The “downwinder” was in great form with a 12 knot tailwind propelling paddlers through the eight-mile stretch of open ocean from Maliko Gulch to the Lae ‘Ula O Kai Canoe Club at Kanaha Beach. Many racers finished in under an hour. Interest in the SUP race exploded in the last year with 220 entries. Another 72 paddlers entered the OC-1 category.

Livio Menelau, originally from Brazil, but now living in Haiku, California's Danny Ching and local favorite Dave Kalama stayed together in front of the pack throughout the SUP race. Ching led for the first half before Menelau found several surge swells to take the lead. He took first place in the men’s elite SUP race with a time of 0:52:37.3 less than 100 yards in front of Ching and Kalama.

Danny Ching came back Sunday to win the OC-1 elite race with a shockingly fast time of 0:46:37.9. With two finishes under one hour, Andrea Moller repeated her 2009 OluKai Ho’olaule’a sweep by winning both the SUP and OC-1 races on the women’s side. A $15,000 prize purse was shared equally between the men’s and women’s division of each racing discipline: OC-1 and SUP. Full race results are available at http://www.olukai.com/NewsEvents.aspx

"Right on for OluKai for making the prize money equal for men and women,” says Andrea Moller, repeat winner of both the SUP and OC-1 women’s races. “I hope this motivated more women to come out and race. It is really special for us to be supported equally.”

Beyond the races, guests enjoyed traditional Hawaiian games hosted by Maui Cultural Lands, sailing canoe rides on the HSCA champion vessel Kamakakoa, Lae ‘Ula O Kai canoe club’s traditional luau with imu (pig roast) and a Hula performance by Hula Halau Alapa'i I Maluuluolele before John Cruz took the stage. Families relaxed on the park grass for Cruz’s performance that started with a dramatic plumeria drop over the crowd followed by a traditional Hawaiian conch blowing ceremony and an Oli chant by Vene Chun.

"OluKai is a great organization giving back to the community and really helping the lifeguards,” says Kalani Vierra, Kauai’s head lifeguard, who took third place in a recreational SUP race. “Their Ho’olaule’a is a great event that the whole family can enjoy."

Part of the proceeds from the OluKai Ho’olaule’a go to the OluKai ‘Ohana Giveback Program. Beneficiaries include the Hawaiian Lifeguard Association/Junior Lifeguard Program, Maui Cultural Lands and Team Kamakakoa, champions of the Hawaiian Sailing Canoe Association.

# # #

About OluKai:

Founded in 2005, OluKai was conceived from a desire for a premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance. The spirit of Aloha inspired the creation of the Ohana Giveback Program as our commitment to our Hawaiian family.


More on: OluKai

Articles You Might Have Missed