Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.20 | American Apparel ▲ +0.014 | The Buckle ▲ +0.31 | Columbia ▼ -0.78 | Deckers Outdoor ▼ -0.12 | Dicks ▲ +1.09 | Foot Locker ▲ +1.20 | Genesco ▲ +0.04 | Iconix Brand Group ▲ +0.18 | Jarden Corp ▲ +0.09 | Nordstrom ▲ +0.33 | Luxottica ▲ +0.16 | Nike ▲ +0.76 | Pacific Sunwear ▲ +0.002 | Skullcandy ▼ 0.00 | Sport Chalet - 0 | Urban Outfitters ▼ -0.09 | VF Corp ▲ +0.20 | Quiksilver ▼ -0.016 | Zumiez ▲ +0.44 | Macys ▲ +0.51 | Tillys ▼ -0.02 |
Ticker Sponsor
Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

CIT: James Paterson joins LA office.
AGENDA: Pre-registration and lodging specials for Vegas show, Aug. 17-19.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Nike reveals size of action sports brands

By Tiffany Montgomery
May 05, 2010 10:37 AM

During an analysts meeting this morning, a Nike executive disclosed the size of its Nike brand action sports business.

Trevor Edwards, Nike Global Brand & Category Management Vice President, said revenue from the Nike brand action sports business totals $390 million. It plans to double that business in five years.

That figure does not include Nike-owned affiliate brands, such as Hurley and Converse. In the fiscal year ended May 31, Nike previously said Hurley's revenue reached more than $200 million and Converse's revenues totaled $915 million.

Companywide, Nike's goal is to grow total company revenues 40% to $27 billion by 2015, CEO Mark Parker said. In its last fiscal year, Nike revenue totaled $19.3 billion.


More on: Hurley, Nike, Converse, 6.0

Articles You Might Have Missed