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Tiffany Montgomery
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Nike reveals size of action sports brands

Nike's Trevor Edwards
Nike's Trevor Edwards
By Tiffany Montgomery
May 05, 2010 10:37 AM

During an analysts meeting this morning, a Nike executive disclosed the size of its Nike brand action sports business.

Trevor Edwards, Nike Global Brand & Category Management Vice President, said revenue from the Nike brand action sports business totals $390 million. It plans to double that business in five years.

That figure does not include Nike-owned affiliate brands, such as Hurley and Converse. In the fiscal year ended May 31, Nike previously said Hurley's revenue reached more than $200 million and Converse's revenues totaled $915 million.

Companywide, Nike's goal is to grow total company revenues 40% to $27 billion by 2015, CEO Mark Parker said. In its last fiscal year, Nike revenue totaled $19.3 billion.


More on: Hurley, Nike, Converse, 6.0

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