Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.
During an analysts meeting this morning, a Nike executive disclosed the size of its Nike brand action sports business.
Trevor Edwards, Nike Global Brand & Category Management Vice President, said revenue from the Nike brand action sports business totals $390 million. It plans to double that business in five years.
That figure does not include Nike-owned affiliate brands, such as Hurley and Converse. In the fiscal year ended May 31, Nike previously said Hurley's revenue reached more than $200 million and Converse's revenues totaled $915 million.
Companywide, Nike's goal is to grow total company revenues 40% to $27 billion by 2015, CEO Mark Parker said. In its last fiscal year, Nike revenue totaled $19.3 billion.