New business info and advice from QCS GRAPHICS, PROCOPIO, SHACC and FSG LAWYERS.
Details on Industry Insight.
Cypress, CA (May 3, 2010) - Manhattan Beachwear, LLC, announced today the collaborative licensing partnership with Nanette Lepore to design, manufacture, market and distribute the first exclusive Nanette Lepore Swim collection. The collection will debut at the Miami Swim Show in July 2010 for distribution to the international swim retail community for Resort 2011.
The partnership between Manhattan Beachwear and Nanette Lepore will be an extension of the brand's global lifestyle and design vision.
The collection is inspired by Nanette's iconic silhouettes, fabrics and prints, as well as her own vintage swimwear collection from her travels around the world. “It’s a natural extension for our brand which emphasizes print and color and Nanette’s sensibility. She’s a swimwear girl herself.” - Heather Pech, CEO
“We are very excited at the business opportunity to collaborate with Nanette Lepore, especially since she is one of the most recognized American designers in today’s contemporary market.” said Howie Greller, V.P. of Merchandising for Manhattan Beachwear.
“The ability to express Nanette’s design aesthetic in the areas of color, print, detail and fit, is very exciting. We believe we can bring newness and innovative styling to the highly competitive swim and resort/cover-up category.”
Nanette Lepore Swim will retail between $120-$150 and will be sold as separates. The collection will be an eclectic mix of bikinis, one-pieces and cover-ups that will reach today’s contemporary designer customer. Nanette Lepore swim will be available at select specialty and department stores, as well as Nanette Lepore boutiques worldwide.
About Manhattan Beachwear, LLC
With over twenty years experience, Manhattan Beachwear, LLC, continues to grow its current roster of brands while still servicing its existing customers in the Junior, Contemporary, and Missy markets. Manhattan Beachwear, based in Cypress, CA, designs, manufactures, and markets under licenses for Kenneth Cole New York, Kenneth Cole Reaction , Hermanny by ViX and Sofia by ViX— the styles and fits of these brands are geared for the Contemporary/Young Contemporary customer.
The licensed brands, Split, and Hobie are marketed to the Young Contemporary and Surf customer. Company owned brands include 24th and Ocean and Maxine of Hollywood for the updated Missy and Traditional customer.
All of these swimwear brands are sold to a mix of major department stores, as well as the best surf and swim specialty stores nationwide, including Sak’s, Bloomingdales, Nordstrom, Macy’s, Dillard’s, Victoria’s Secret, Swim’n Sport and Everything But Water.
About Nanette Lepore
Nanette Lepore is an international brand with boutiques in the United States, Europe, and Asia. There are currently eleven shops in New York, Los Angeles, Bal Harbour, Chicago, Las Vegas, Boston, Chevy Chase, London, and Tokyo. The Nanette Lepore brand offers women’s apparel, Oonagh—her new luxe basics line, footwear, and fragrance. Handbags will launch this fall and swimwear will launch for Resort 2011.