Billabong ▼ 0.000 | PPR - 0 | American Apparel ▲ +0.019 | The Buckle ▼ -0.60 | Columbia ▲ +0.21 | Deckers Outdoor ▼ -0.15 | Dicks ▼ -0.74 | Foot Locker ▼ -0.81 | Genesco ▲ +0.03 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▼ -0.65 | Nordstrom ▼ -0.73 | Luxottica ▼ -0.48 | Nike ▲ +0.34 | Pacific Sunwear ▼ -0.16 | Skullcandy ▼ -0.01 | Sport Chalet - 0 | Urban Outfitters ▼ -0.20 | VF Corp ▼ -0.19 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.22 | Macys ▼ -1.46 | Tillys ▲ +0.12 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Industry Insight

TAYLOR DIGITAL: Google's algorithm change April 21 will favor mobile sites.
SURFRIDER: Update: Trestles saved, again.
ROTH CAPITAL PARTNERS: 6 consumer sector take-aways from investor conference.

Details on Industry Insight.

Tiffany Montgomery
Print This Article


By Press Releases
May 24, 2010 2:52 PM

The Free Event is Open to the Public and Features Pro Skaters Competing in Best Trick Contests

May 24, 2010 (Lake Forest, CA) – On Saturday, May 29, from 10 a.m. to 5 p.m., etnies is presenting the Sheckler Foundation’s Skate for a Cause at the etnies Skatepark of Lake Forest.

This event benefits the Make-A-Wish Foundation and will feature the nation’s top skateboarders competing in three best trick contests and the chance for event attendees to win prizes from Skate for a Cause’s major sponsors. Entrance to Skate for a Cause is free and open to the public.

Top pro skateboarders from all over the country are traveling to Lake Forest to skate for the cause that brings happiness to kids everywhere, a shared goal of the Sheckler Foundation and Make-A-Wish Foundation.

The best trick contests begin at 2 p.m. with a total prize purse of $10,000.

The list of skaters competing and supporting the Sheckler Foundation’s mission includes:

  • Adam Dyet
  • Brandon Biebel
  • Colin McKay
  • Danny Way
  • Devine Calloway
  • Eric Koston
  • Fabrizio Santos
  • Greg Lutzka
  • Joey Brezinski
  • Jose Rojo
  • Kurtis Colamonico
  • Mike Mo Capaldi
  • Pat Duffy
  • Paul Rodriguez
  • PJ Ladd
  • Rob Dyrdek
  • Ryan DeCenzo
  • Ryan Sheckler
  • Scott DeCenzo
  • Sean Malto
  • Tony Tave
  • Torey Pudwill
  • Willow
  • Zered Bassett

Although entrance to Skate for a Cause is free, skateboard fans can get closer to their favorite pro skaters by purchasing an in-the-park Friends and Family pass for $200 per person, which places pass holders alongside the action during the skate demos and contests.

VIP tickets to special, guaranteed seating right outside the skating area may also be purchased for $50 per person.

The in-the-park Friends and Family passes and VIP tickets are available for sale at the event, and all money raised through their sales will be donated to the Make-A-Wish foundation.

In addition to watching the best skate pros compete, Skate for a Cause attendees are invited to donate to the cause by participating at the skateboard carnival village where, for a small fee, they can play custom-designed games and win prizes.

All money raised in the skateboard carnival village will be donated to the Make-A-Wish Foundation.

Below are the brands and foundations sponsoring Skate for a Cause and the games they are offering:

  • ARF – The skate wheel toss
  • EagleRider – Custom New Era hats, and raffle for a custom motorcycle
  • etnies – Skateboard wheel skeeball
  • Independent Truck Company – Trucks ring toss
  • Kicker – Jousting contest and the Rope a Woofer game
  • Mission Skincare – Putting contest
  • Nixon – Raffle for prizes
  • Oakley – Basketball hoop contest
  • Power Balance – Indo Board contest
  • Plan B Skateboards and Tech Deck – Tech Deck toss through Ryan Sheckler
  • Red Bull - Toss the ping pong ball into the fish bowl
  • Screamin Coupons – Toss the sponge
  • Sheckler Foundation – Dunk tank and raffle
  • Spin Master – Throw the skate wheel through Ryan Sheckler
  • The Wasserman Foundation

The skateboard carnival village will also feature food and beverages that can be purchased from Skate for a Cause sponsors Boneheads and Archie’s Ice Cream, while the younger crowd can also enjoy themselves at Make-A-Wish Foundation’s bounce house and get their face painted at the Kids for Wish Kids booth.

For additional info on Skate for a Cause stay tuned to etnies.com and shecklerfoundation.org.

About etnies

Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever.

Today etnies’ vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX riders and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.

About The Sheckler Foundation

The Sheckler Foundation was founded in 2008 as an avenue for Ryan Sheckler, his family, friends and business associates to give back to the community and industry that they are so grateful for. Ryan Sheckler is an award-winning professional skateboarder and philanthropist.

It is his ultimate desire to contribute to the many causes that directly benefit and enrich the lives of children. It is also his desire to support and fund programs that help injured action sports athletes. The money raised through the Sheckler Foundation will be used to fund medical research that focuses on curing childhood diseases, spinal cord injuries and enrichment programs for children in underprivileged communities.



Articles You Might Have Missed