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Tiffany Montgomery
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Easter shift tempers Zumiez April comps

Photo courtesy of Zumiez.
Photo courtesy of Zumiez.
By Tiffany Montgomery
May 05, 2010 1:43 PM

The Easter shift tempered same store sales at Zumiez in April, though the action sports retailer still reported positive comps.

Same store sales rose 2.1%. Last year, same store sales declined 13.8% during the same period.

The busy pre-Easter shopping week shifted into March this year, which made March sales extra strong and weakened April sales.

Same store sales for March and April combined rose 8.3% vs. a 16.1 fall during March and April last year.

Same store sales by week:

1. down 13.2%

2. up 12.1%

3. up 6.8%

4. up 7%

Comps at stores in the West rose 3%, were flat in the Midwest, fell 3% in the South and dropped 5% in the Northeast.

Positive categories: men’s, accessories

Weak categories: hardgoods, juniors, footwear and boys.

 

 


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