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Details on Industry Insight.
May 26, 2010 – Vista, CA – DC is proud to announce its sponsorship of the Battle At The Berrics 3 (BATB3). As the official footwear sponsor of the contest series, which begins this Saturday, May 29th, DC has created a limited edition footwear package called the “BATBOX,” which will only be available at The Berrics and Unified.
“Teaming with The Berrics for this contest is a great way for DC to support true skateboarding,” said Jefferson Pang, DC’s Skateboarding Marketing Director. “The Berrics has changed the way people follow skateboarding for the better and DC is looking forward to building a great relationship with The Berrics, starting with this project.”
To support the most viewed skateboarding competition in the world, DC created the “BATBOX,” a sealed shoebox containing a limited edition pair of shoes, a ticket to the BATB3 finals, a personal item from a DC team rider, a Battle At The Berrics 2 DVD, and a one-year subscription for The Skateboard Mag.
“DC has been committed to the progression of the skateboarding for years,” said Steve Berra, Co-Founder of The Berrics. “We’re stoked to have them on board as the footwear sponsor of the Battle At The Berrics 3.”
More than 30 of the best skateboarders in the world, including DC Skate team rider PJ Ladd, have been invited to compete in the BATB3. Like in the two previous BATB contests, the skaters will be broken into brackets and go head-to-head in games of “skate.” The winners of each round will move on to compete against each other until just two skaters are left. The finals are scheduled to take place in early August at a yet to be named location.
For more information on DC Skate team visit http://www.dcshoes.com/skate and http://www.dc7zine.com. And for more information on The Berrics or the BATB3 visit http://www.theberrics.com.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.