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Details on Industry Insight.
Body Glove is excited to announce it has inked a deal with UAE retailer Sun and Sand Sport LLC to distribute product immediatelyMay 10, 2010 - Redondo Beach, California USA- Body Glove International LLC has inked a deal to expand sales of its products into the Gulf market. Body Glove has teamed up with United Arab Emirates-based retail giant Sun and Sand Sports LLC to launch the brand in the UAE.
Russ Lesser, President of Body Glove International, had this to say about the expansion, “Until now this market remained untapped for us. We are excited about the partnership and confident this deal will have a substantial effect on Body Glove’s global sales and brand recognition.”
Marvin Shire, CEO of Gulf Marketing Group, added, “We are equally excited and committed to the brand. Look forward to a long and prosperous partnership.”
Body Glove wetsuits, personal floatation devices, apparel, aquatics and accessories will now be available to the UAE market. Delivery of Body Glove products is imminent and should be ready for purchase at selected Sun and Sand Sport locations next week.
Founded in 1953, Body Glove is a leading, worldwide water sports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Dusty Payne, Gabe Kling, Mike Losness, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Harley Clifford, Shelby Kantar and Jeff McKee. Through Reef Check, SIMA’s environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves.
Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally.
Founded in Dubai in 1979, Sun & Sand Sports LLC is the largest multi-gender Sports retailer and wholesaler in the Middle East with over 80 stores in 6 countries across the GCC. The chain has very strong representation via its retail stores in almost every major shopping mall in these countries.