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WGSN Trend Forecasting at the IASC Skateboarding Industry Summit

April 20, 2010 7:33 PM

Press Release:

The IASC Skateboarding Industry Summit 2010 has a global theme with a focus on all things digital.

April 28-30, 2010 at Woodward West

Register Now!

For more details on schedule and panels check out the NEW IASC website to see the full list of panelists.

Here is your third preview of what's in store:

“Decoding Youth”

The mood of young consumers today and the fashion tribes and trends that define their world

WGSN's West Coast Content Director Sally Lohan reviews the top trends and consumer attitudes in the youth sector. From the effects of social media and the digital revolution to emerging styles and fashion tribes around the world, this presentation will provide a cohesive overview of significant global and local youth trends.

Sally, a core member of WGSN's Think Tank forecasting team, will also preview WGSN's signature macro trends for the Fall/Winter 11/12 season.

Presenter: Sally Lohan, WGSN Content Director, West Coast

And don't miss the "Emerging Global Markets" Panel

As the global economy ebbs and flows, some countries or regions have begun to grow just outside our peripheral vision. Skateboarding as an activity and more so as a culture has permeated almost every developed country in the world.

Now, as some of the underdeveloped nations reach for a higher standard of living, their children look for activities outside the Bourgeois pursuits of their parents and these area’s become new breeding grounds for skateboarding. This panel will explore the changing economic strata and cultural changes of three newly emerging markets. India, Central and South America and China.

The panelists will discuss their regions changing demographics and how these may become new frontiers for skating, the culture and our business’s. Learn as well from the US Commerce Department what programs and assistance they can lend in growing US business outside of our shores.

And then back to the grassroots of skateboarding...

“Amateur Skateboarding Overview”

An update on the what’s new for amateur skateboarding from contests to videos- the changing demographics of the "Am."

Each generation of young people has something that defines them - from Baby Boomers to Generation X and now the Echo Boomers/Millenium Generation (the generation formerly known as “Gen Y”) each has establishing characteristics.

The changes from decade to decade affect the mindset of each new crop of skateboarders and our introduction to these up and comers. This panel will give an overview of the amateur scene and it’s evolving dynamics.

Check out the web site for panelists and a full overview of each panel.



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