Billabong ▲ +0.005 | PPR ▲ +0.55 | American Apparel ▲ +0.048 | The Buckle ▲ +0.15 | Columbia ▲ +0.59 | Deckers Outdoor ▲ +1.13 | Dicks ▲ +0.79 | Foot Locker ▲ +0.29 | Genesco ▲ +0.70 | Iconix Brand Group ▼ -0.26 | Jarden Corp ▲ +0.82 | Nordstrom ▲ +0.10 | Luxottica ▲ +0.74 | Nike ▲ +1.74 | Pacific Sunwear ▼ -0.035 | Skullcandy ▲ +0.12 | Sport Chalet - 0 | Urban Outfitters ▲ +0.03 | VF Corp ▲ +0.29 | Quiksilver ▼ -0.038 | Zumiez ▲ +0.09 | Macys ▲ +0.38 | Tillys ▲ +0.04 |
Ticker Sponsor
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

CIT: West Coast team featured in Fashion Manuscript.
FSG LAWYERS: Represented Loomworks Apparel (P.J. Salvage) on its acquisiton by Delta Galil.

Details on Industry Insight.

Tiffany Montgomery
Print This Article

West 49 Skate Video Project Promises to Showcase the Best - featuring Canada's largest amateur skate team

April 21, 2010 1:05 PM

Over the past 15 years West 49 has been one of the biggest supporters of Canadian skateboarding talent through their Flow Team and the release of the “Flow DVDs”.

This year they have big plans to showcase just what Canada has to offer. West 49 kicks off 49 Days a video project that demonstrates the West 49 Flow Team’s skills like never before. Over the next year West 49 and the Flow Team will be filming to create Canada’s first HD all skate video project of this size.

The end result will be a series of four regional streaming montage videos that will be posted online regularly to make for Canada’s first HD skate film production.

Starting in March and through the spring, West 49 will be posting the clips they have collected from the West 49 Flow Team. Short 30-second “Bro-Cam” clips will be posted online with Flow Team riders skating their home spots, a panel that includes skate brand representatives, skate team managers, pros and amateurs will be viewing the clips as they are posted and begin a selection process that narrows down the field to the top skaters.

Following the selection process, over the next year West 49 will be hitting the road shooting as much footage as possible bringing it to www.49days.ca in the series of HD montages produced by Pasi “Big Man” Posti.

West 49 Team Manager and 49 Days Project Developer, Pasi Posti describes the video “as a way to make amateur skaters’ dreams a reality. It is every skater’s dream to be sponsored and a vehicle like this will provide them with unparalled exposure.

These skaters are the heartbeat of West 49, connecting the rest of the country to this elite group, and showcasing their talents through this production will take skateboarding to a new level in Canada.”

Giving these talented individuals the spotlight they need to showcase how great they really are, this project promises to make these rider’s dreams become a reality. With a release date for mid-summer for the first montage, the team is working hard to post daily blog updates and provide the skate community with an insiders view on the team and the progress to making dreams happen together.

Taking this project online only made sense given the direction of how West 49’s skateboarders receive and send their information. Since the site launched on March 19th more 10,000 unique visitors have viewed the site.

About the West 49 Flow Team

West 49 sponsors over 200 amateur flow team skaters in Canada, some of the most talented skateboarders around. Flow teams consist of local amateur skateboarders, each riding for their local West 49 store, who has the motivation and the attitudes to excel. The team was created as a way to help encourage and promote each skater’s talent. In November 2004, West 49 released the “Flow DVD”, featuring the top 24 riders, followed by “I AM FLOW” in 2006 “I AM FLOW” and 2008 “AMBITION” DVD.

More on: Canada, West 49

Articles You Might Have Missed