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Details on Industry Insight.
Vipe Desai has left Monster Energy Drink to become TransWorld Media’s senior director of marketing.
Vipe is well known in the action sports industry after founding youth culture consultancy Propaganda Headquarters, Inc., and for his humanitarian work with SIMA, the Surfrider Foundation and the Rob Dyrdek Foundation. Vipe is also the visionary behind Project Blue, which creates co-branded products that give a portion of proceeds to humanitarian causes.
Most recently, he worked as the director of marketing at Monster Energy for a little over a year.
At TransWorld, Vipe will lead the marketing and sales development teams. He will also be responsible for marketing strategies for TransWorld Skateboarding, TransWorld Snowboarding, TransWorld Surf, TransWorld Business, TransWorld Motocross, and Ride BMX.
In addition, he will oversee TransWorld events. He will report to TransWorld Media Group Publisher Liam Ferguson.
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