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Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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I require all our executives to read it

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CIT: West Coast team featured in Fashion Manuscript.
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Tiffany Montgomery
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Tim English joins Oakley Sports Marketing team

By
April 06, 2010 7:09 AM

FOOTHILL RANCH, Calif., April 5, 2010 – Oakley, Inc. is proud to announce the appointment of its newest sports marketing manager, Tim English, who has joined the team as Surf Marketing Manager.

No stranger to the surf and action sport industries, Tim comes to Oakley having spent several years as Global Sports Marketing Manager for DC Shoes.

Tim brings to Oakley extensive experience in all aspects of marketing, including graphic design, retail coordinating and team management. An avid surfer, Tim has had his hands in the industry in one way or another over the past 10 years, and has always had a close relationship with Oakley’s marketing team and its athletes. He will oversee all surf needs and responsibilities for North America, including the Oakley Pro Junior series and the Oakley Surf Shop Challenge.

“I’m very excited to have Tim English on board,” says Ronny Nelson, Global Sports Marketing Manager. “Tim and I have been friends for a long time and we have worked together extensively on multiple projects. Tim is a great fit for Oakley and will help take our surf program to the highest level.”

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of over 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that are depended upon by world-class athletes around the globe in order to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into their apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both Men’s and Women’s product lines which target the Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX).

 


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