SIMA: Sponsorship opportunities now available for Waterman's Weekend, Aug. 14-15.
ROTH CAPITAL PARTNERS: CEO Byron Roth, athletes including Amy Purdy to be honored by Challenged Athletes Foundation.
Details on Industry Insight.
Here are some photos from Hurley's Phantom event at Surfside Sports last Saturday.
To get the word out about its Flywire $200 boardshorts, the event allowed anyone who brought an old pair of boardshorts to get the Flywire for half off.
Regular P-60 Phantoms could also be customized in the Hurley trailer.
And one lucky person who attended won a free trip to Indonesia.
According to Surfside co-owner Duke Edukas, a big crowd turned out, and the event went beyond his expectations.
Hurley held a similar event at ZJ Boarding House in Santa Monica and more are planned.
(Right: Food was served.)
(Right: Bob Hurley and Duke Edukas.)
(Right: The lucky customer that won a trip to Indonesia.)