TAYLOR DIGITAL: Website tools to increase sales. SURFRIDER: Rise Above Plastics campaign.
Details on Industry Insight.
I found some interesting details about the performance of junior’s, young men’s and other categories for fiscal 2009 in Pacific Sunwear’s annual report.
The company did not break out those numbers in their earnings release or conference call. PacSun CEO Gary Schoenfeld had said the junior’s performance in the fourth quarter was particularly bad, and the exact number is below.
Young men’s: down 11%. In 2008, young men’s comps were flat.
Junior’s: down 19%. In 2008, Junior’s increased 21%.
Accessories and footwear: down 43%, largely due to PacSun’s decision to exit those categories the previous year. That decision has now been reversed. In 2008, accessories fell 27% and footwear comps declined 76%.
Apparel: 88% of sales. In 2008, apparel accounted for 83%.
Young men’s apparel: 45% vs. 41% in 2008.
Junior’s apparel: 43% vs. 42%.
Accessories and footwear: 12% of sales. In 2008, these categories accounted for 17%. Prior to 2007, accessories and footwear sales accounted for more than 30% of sales.
Young men’s: down 9%
Junior’s: down 26%.