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Details on Industry Insight.
New York City (April 27, 2010) – OBEY Clothing is excited to launch its May Day Pop-Up Shop set to open Friday, April 30, 2010. Coinciding with Shepard Fairey’s May Day Art Show opening at Deitch Projects on May 1st, the exclusive OBEY Clothing pop-up shop is located at 151 Orchard Street in Manhattan and runs through Sunday, May 16th.
The pop-up shop serves as both a clothing store and a visual narration of Fairey’s work to-date. Capturing the raw and rustic esthetic of the OBEY brand, the shop is designed to evoke a sense of nostalgia. Hand-stenciled vintage military jackets housed in shadow boxes and wood frame silk screens line the walls of the store. There is a collection of custom spray paint cans, showcasing some of OBEY’s most famous iconography. A collage installation of black and white photos displaying plastered OBEY images from around the world is featured along one wall; transporting viewers to the time of a first OBEY sighting.
The store features a selection of 30 hand-stenciled (at Shepard Fairey’s studio) one-of-a-kind T-shirts, limited edition Pop-up Shop T-shirts and commemorative Shepard Fairey May Day T-shirts based on a fine art piece from his exhibition. The May Day T-shirt will also be available at shop.obeyclothing.com and at the ACE Hotel NYC.
Additionally, the store holds a hand-selected array of men’s and women’s OBEY clothing. The curated OBEY collection ranges from clean and classic styles to more forward design, including slouchy tanks, tie-dyes, light-weight double wovens, military inspired jackets, and a wide variety of denim.
Other notable products include OBEY Posse shirts and artist series shirts by poster artist Alan Forbes. More surprises are to be unveiled at the opening of the store. OBEY May Day Pop-Up Shop will be open April 30 through May 16th, 2010, weekdays from 1 p.m. to 7 p.m. and weekends 12 p.m. to 7 p.m.