Sponsors
Billabong ▲ +0.005 | PPR ▼ -0.20 | American Apparel ▼ -0.07 | The Buckle ▲ +0.47 | Columbia ▲ +1.81 | Deckers Outdoor ▲ +0.30 | Dicks ▼ -0.44 | Foot Locker ▼ -0.41 | Genesco ▼ -0.52 | Iconix Brand Group ▲ +0.11 | Jarden Corp ▲ +0.02 | Nordstrom ▲ +0.11 | Luxottica ▲ +0.62 | Nike ▲ +0.22 | Pacific Sunwear ▲ +0.03 | Skullcandy ▲ +0.07 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.02 | VF Corp ▼ -0.08 | Quiksilver ▼ -0.07 | Zumiez ▲ +0.45 | Macys ▲ +0.25 | Tillys ▲ +0.06 |
Ticker Sponsor
Readers Say
It pertains to my business
It pertains to my business

I’m an avid reader of Shop-Eat-Surf because it’s really the only online newsletter that I have found that is not only industry related, but also because it’s not so “guy-centric.” I find that a lot of the information I read on the site pertains to my business (as a swimwear designer) and keeps me up to date on what other companies and other women in the industry in general are doing which is not only inspiring but also helps me gauge the future direction of my business as well.

I feel privileged to read the Executive Edition because I know I am getting insider industry information before it hits the mainstream media channels. And it’s always good to know what my friends are up to in the industry.

- By Monica Wise, Founder, L*Space
Useful on a daily basis
Useful on a daily basis

It's well balanced information that is useful on a daily basis. I'm very satisfied with the Executive Edition. I start each day with SES and a big cup of coffee!

- By Tom Ruiz, EVP Sales, Volcom
Industry Insight

CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
MLA: Legal risk management of staging modern sports experiences in non-traditional settings.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Hookit CEO on Loop'd name change and more

By Tiffany Montgomery
April 09, 2010 6:00 AM

The online action sports community formerly known as Loop’d.com has changed it name to Hookit.com after a trademark dispute with a heavily funded Silicon Valley company.

We asked CEO Scott Tilton some questions about the name change, if the company reached its revenue target of $2.7 million in 2009, and how business is looking for 2010.

Hookit has 550,000 members and offers sponsorship, brand insider loyalty programs, contests, eCommerce, community websites and online self-promotion tools for brand and athletes.

Why did Loop'd change its name?

We had to. After getting involved in an expensive and time-consuming trademark dispute over Loop’d, we agreed to settle and change our name.

Why Hookit.com? Our members picked it through a series of polls, interviews and surveys. Plus, we think it does a much better job of describing what the network is all about – a place to hook up with friends, brands and deals all around your sports.

For brands: We're a place to hook up with a core audience of athletes and enthusiasts to market and sell your products.

How has the rise of Facebook impacted your business?

Facebook has helped our efforts and we've always differentiated ourselves as a vertical 'niche' network for action sports.

If anything, we've seen an increase in signups and activity. Both Facebook and Twitter and the media surrounding them have helped educate the brands for us so they understand the benefits of social media and how to utilize it as a means to connect with consumers to market and sell their products.

Where they are broad, we are focused on filling a void with features and services created specifically for the athletes and sports marketers. (There's no reason for Oprah or your Aunt Judy to be on our network).

Our focus from a product perspective moving forward is not on how to compete with other networks, but how to integrate and distribute our features and services to allow members utilize them anywhere.

Did the company reach its revenue target of $2.7 million in 2009?

I think last year was an interesting year for everyone. By mid-year, brands and marketers were slashing budgets what seemed to be every week.

When the smoke cleared, we were profitable and happy to be in the position we were heading into 2010 with a solid business model, a new name and a fresh start.

Was the company able to raise the $60,000 it was looking for at Connect SI and the $3 million it needs for mobile and international expansion?

We ended up being over-subscribed from the Connect SI event and due to the cost of raising new capital from a dilution stand point, we decided to stay focused on maintaining our profitability and growing organically.

 

Previous 1 2 Next

Articles You Might Have Missed