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group Y's Learning from Surfrider’s Successful Grassroots Tactics That Saved Trestles

April 29, 2010 11:32 AM

group Y Case Study Discussion & Networking Event: Learning from Surfrider’s Successful Grassroots Tactics That “Saved Trestles."

Monday, May 3rd in San Clemente, CA

Join group Y and the three architects behind the Surfrider Foundation’s Save Trestles campaign, who tell us how they won overcame the largest of battles and insurmountable odd with solid strategy, community support and readily available tools. The focus of the discussion will be on how the small organizations or companies can apply these strategies to their own efforts and win big.

Monday, May 3rd, 2010

6:30pm - 10pm

OC Tavern

2369 El Camino Real

San Clemente, CA 92672

In 2007, facing seemingly insurmountable odds, the Surfrider Foundation went up against the Transportation Corridors Agency (TCA) in an attempt to stop a proposed toll road project that threatened San Onofre State Beach Park and the nearby surfing resources.

Despite being massively out-spent, out-staffed and out-lobbied by their opponent, Surfrider went on to fight what has been referred to as a “text book grassroots battle” to beat the TCA and save Trestles.


Matt McClain – Director of Marketing and Communications, is a twenty-five year veteran of the action sports industry. After getting his start in the 80’s with skateboarding mail order giant CCS, Matt spent much of the next decade leading sales and marketing efforts for Mammoth Mountain and Telluride Ski Resort. In addition to his work at the Surfrider Foundation, Matt currently sits on the Board of Directors for Protect Our Winters, and has also served on the Board for Life Rolls On.

Mark Rauscher – Assistant Environmental Director, studied Oceanography at Florida Institute of Technology, before pursuing a graduate degree in Coastal Geology at the University of North Carolina at Wilmington. Over the last decade, Mark has helped design many of the environmental programs that have become central to the Surfrider Foundation efforts, including Beachscape and Respect The Beach.

Stefanie Sekich – Coastal Campaign Specialist, has over 13 years of experience as a campaign and community organizer for for environmental and social service nonprofits. Stefanie is now heading up the Surfrider Foundation’s efforts to stop expanded offshore oil and gas drilling off our country’s coasts.

Moderated by Josh Hunter, Editor-In-Chief of Transworld Business


$20 pre-registration or

$30 includes event admission & 1 year membership to Surfrider Foundation

Register today at http://bit.ly/groupYMay3

DAY OF EVENT REGISTRATION (cash only at the door)

$25 event admission or

$35 (w/Surfrider Foundation membership) at door

Doors will open at 6:30 p.m. Apps, drinks, beer and wine will be available. Panel discussion will begin promptly at 7:30 p.m.

group Y invite all those involved with the action sports, youth marketing, brand marketing, entertainment & communications industries to attend. College Students interested in action sports and youth marketing are welcome to join us.

More Event info at: http://groupynetwork.com/events/upcomingevents/050310-san-clemente/

about group Y

group Y is the original collective of professionals focused on Action Sports, Youth Marketing and Entertainment. Based in Southern California with a growing national reach, group Y boasts an active membership of the best and brightest these industries have to offer. Sharing insights from key decision makers at key brands, past speakers have included experts from companies such as Quiksilver, Burton, Oakley, Target, and ESPN. Through our events, outreach and on-line presence, group Y takes the work out of strategic networking and strengthens our entire industry in the process.

For more information about group Y, please visit us at http://www.groupYnetwork.com.


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