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O’NEILL’s first-ever earth-conscious collection, ECO’NEILL, made its debut on 4.22.10 in collaboration with j.k. livin artist MISHKA @ Saturdays Surf NYC in the heart of SoHo*.
The intimate cocktail party and preview event for the Spring 2010 Men’s Collection welcomed fashion, music and lifestyle media, industry execs and trendsetters to the coolest art-gallery-turned-boutique location on Crosby Street.
Guests checked out the clothes and silent auction items, ranging from a signed Jordy Smith surfboard, TAYLOR guitar, j,k. livin shirt autographed by Matthew McConaughey, surf lessons with O'Neill rider Cory Lopez, a trip for two to Hawaii, and more.
Gourmet hot dogs, Vita Coco water and cocktails were served, while Mishka performed a very cool acoustic set featuring tracks off his newly released album “Talk About”on the outdoor patio. The show was streamed LIVE on O'Neill's Facebook page for those unable to enjoy it in person.
A variety of men’s ECO’Neill styles hitting stores this week were on display including soft bamboo beanies, graphic tees, eco wetsuits, signature 1952 Heritage Logo tees made of organic slub, eco twill khakis, organic flannels, and "green jeans.”