Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.30 | American Apparel ▼ -0.047 | The Buckle ▲ +0.32 | Columbia ▲ +0.30 | Deckers Outdoor ▼ -0.61 | Dicks ▼ -0.03 | Foot Locker ▲ +0.43 | Genesco ▲ +0.25 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.06 | Nordstrom ▲ +0.23 | Luxottica ▲ +0.31 | Nike ▲ +0.09 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.16 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.10 | VF Corp ▲ +0.49 | Quiksilver ▼ -0.05 | Zumiez ▲ +0.15 | Macys ▲ +0.38 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

ECO'Neill's product launch in NYC

Out front at Saturday's.
Out front at Saturday's. Photos: Amanda Schwab/Starpix
By
April 28, 2010 10:54 AM

O’NEILL’s first-ever earth-conscious collection, ECO’NEILL, made its debut on 4.22.10 in collaboration with j.k. livin artist MISHKA @ Saturdays Surf NYC in the heart of SoHo*.

The intimate cocktail party and preview event for the Spring 2010 Men’s Collection welcomed fashion, music and lifestyle media, industry execs and trendsetters to the coolest art-gallery-turned-boutique location on Crosby Street.

Guests checked out the clothes and silent auction items, ranging from a signed Jordy Smith surfboard, TAYLOR guitar, j,k. livin shirt autographed by Matthew McConaughey, surf lessons with O'Neill rider Cory Lopez, a trip for two to Hawaii, and more.

Gourmet hot dogs, Vita Coco water and cocktails were served, while Mishka performed a very cool acoustic set featuring tracks off his newly released album “Talk About”on the outdoor patio. The show was streamed LIVE on O'Neill's Facebook page for those unable to enjoy it in person.

A variety of men’s ECO’Neill styles hitting stores this week were on display including soft bamboo beanies, graphic tees, eco wetsuits, signature 1952 Heritage Logo tees made of organic slub, eco twill khakis, organic flannels, and "green jeans.”

 


Articles You Might Have Missed