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Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

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Industry Insight

SIA: More on 2014 snow rep and retailer of the year awards + video recap.
SES: The monthly Credit Managers' Index dips to levels last seen during the credit crunch.
Details on Industry Insight.


Tiffany Montgomery
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BRA Endorses ASR on the West Coast

By
April 02, 2010 11:20 AM

ASR and BRA enter into a new five-year agreement with increased commitment to business education for specialty retailers

San Juan Capistrano, CA  – Action Sports Retailer, ASR, and Board Retailers Association, BRA, renew their joint commitment to specialty retail survival and growth with a new five-year agreement.

The two organizations are making business education the focal point of this partnership including the return of BRA’s Retail Survival Series to future ASR events. The Survivor Series debuted on the west coast last February in San Diego, CA.

“BRA does an incredible job providing assistance and support to specialty retailers,” says Andy Tompkins, VP of ASR. “Since ASR is also focused on providing business solutions for the specialty retail channel, we both have a vested interest in the success of this core retail group. ASR is proud to support BRA in its continued efforts to support specialty retail and a lifestyle.”

Along with the partnership comes BRA’s exclusive endorsement of ASR as the only BRA supported West Coast based trade show. BRA is continuing to encourage all current and prospective BRA members to attend ASR through its website, newsletter and member communications.

“This is truly a symbiotic relationship between ASR and BRA,” says Duke Edukas, BRA Co-Chair and Owner of Surfside Sports. “ASR is essential to our industry’s success as it has been for nearly three decades. Working with ASR will help BRA be even more effective as a resource for shops across the country to learn new concepts, ideas, and business practices that foster growth.”

This August 12th, the BRA Retail Survival Series opens to retailers the day before ASR Marketplace officially starts. Put on by ASR and BRA, the series focuses on practical business education on the most pressing issues facing specialty retail today.

“The BRA Survivor Series hit exactly on what we needed,” Bob Culbertson, Owner of Calavera Board Supply in Prescott, Arizona. “My 27-year-old son needed training in merchandising and I need training in digital retailing.”

To learn more please go to ASRBiz.com and BoardRetailers.org.

 

 


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