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Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
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Details on Industry Insight.


Tiffany Montgomery
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Surf Expo, Agenda share plans for next shows

By Shelby Stanger
March 19, 2010 6:24 AM

By SHELBY STANGER

Today in our trade show series, we hear from Surf Expo and Agenda what they have planned for their next shows and their assessment of their latest shows.

SURF EXPO, SEAN O'BRIEN, BRAND MANAGER

How was attendance at Surf Expo this past January? Was the show up or down and by what percentage?

Based on feedback from buyers and exhibitors, January's Surf Expo show was among our most well received shows ever. Buyer attendance was on par with previous shows and our exhibitor count was up appreciably compared to the year before. More importantly, there was optimism at the show about market conditions going forward.

While 2009 was brutal for many companies and retailers -- and we don't expect things to return to the way they were before the great recession -- there's a distinct feeling that the worst is now behind us.

The optimism at the show was probably due to the improving economy, but I'd like to think our special events helped too. Our Bangers For Bucks skate contest and SUP demo pool both won rave reviews. The BRA/SIMA dinner remains a highlight for many in the industry.

Our industry party fired on all cylinders. We expect most companies will remain cautious when forecasting sales growth. Fortunately, we've nurtured a business-first approach at our show that meshes well with the overall mindset of the industry right now.

How are things looking for the next show? Do you have anything special planned like you did with the SUP tank and the Bangers For Bucks at the last show?

Hobie SUPSeptember will have a full roster of special events, including the SUP demo tank and new skateboarding lounge and best-trick contest.

Of course, the September Surf Expo show is the number one most important show for the wakeboarding market, and our show will reflect that with a pro wakeboarding demo on the show floor and the return of the Wake Awards -- which is one of the biggest nights for the wakeboarding industry.

 

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