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Industry Insight

SIMA: Sponsorship opportunities now available for Waterman's Weekend, Aug. 14-15.
ROTH CAPITAL PARTNERS: CEO Byron Roth, athletes including Amy Purdy to be honored by Challenged Athletes Foundation.

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Tiffany Montgomery
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Rocker boards continue hot streak

By Tiffany Montgomery
March 10, 2010 5:50 AM

Four out of five of the top-selling snowboards this season have been reverse camber models, according to new data from SnowSports Industries America.

Overall, sales of snow goods between August and January were essentially flat, rising .4 % to $2.3 billion.

Nearly every category declined in dollars except for accessories sales, which rose 2.9%. Equipment sales fell 1.5% and apparel sales dropped .4%.

Within those categories there were several bright spots, including helmets, which sold 26% more units than the same period last year. Winter boots sales rose 22% in dollars.

Unseasaonbly cold weather drove sales in the South, with sales rising 9.5% in dollars. Sales declined in every other region: down 2% in the Northeast, down 1.4% in the West, and down 3.8% in the Midwest.

The Internet was the top-performing channel during the period, with sales at sites without brick-and-mortar stores rising 7%.

Sales at specialty stores were essentially flat in dollars, rising .3%, and snow sales at chain stores dropped 4%.

For the full report, click here.

 


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