Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Rocker boards continue hot streak

By Tiffany Montgomery
March 10, 2010 5:50 AM

Four out of five of the top-selling snowboards this season have been reverse camber models, according to new data from SnowSports Industries America.

Overall, sales of snow goods between August and January were essentially flat, rising .4 % to $2.3 billion.

Nearly every category declined in dollars except for accessories sales, which rose 2.9%. Equipment sales fell 1.5% and apparel sales dropped .4%.

Within those categories there were several bright spots, including helmets, which sold 26% more units than the same period last year. Winter boots sales rose 22% in dollars.

Unseasaonbly cold weather drove sales in the South, with sales rising 9.5% in dollars. Sales declined in every other region: down 2% in the Northeast, down 1.4% in the West, and down 3.8% in the Midwest.

The Internet was the top-performing channel during the period, with sales at sites without brick-and-mortar stores rising 7%.

Sales at specialty stores were essentially flat in dollars, rising .3%, and snow sales at chain stores dropped 4%.

For the full report, click here.

 


Articles You Might Have Missed