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Details on Industry Insight.
Madonna and Iconix Brand Group have formed a joint venture that is launching a fast fashion junior’s line exclusively at Macy’s for back-to-school this year.
Madonna and her daughter, Lourdes, are working on the “Material Girl” line, which will include apparel, footwear, handbags and jewelry. Prices will range from $12 to $40.
Macy’s will initially carry Material Girl in 200 stores, which further expansion of categories and stores in 2011.