Sponsors
Billabong ▼ -0.015 | PPR ▼ -0.50 | American Apparel ▼ -0.009 | The Buckle ▼ -0.51 | Columbia ▼ -0.66 | Deckers Outdoor ▼ -2.17 | Dicks ▼ -0.48 | Foot Locker ▲ +0.03 | Genesco ▼ -1.37 | Iconix Brand Group ▼ -0.57 | Jarden Corp ▼ -0.06 | Nordstrom ▼ -0.17 | Luxottica ▼ -0.35 | Nike ▼ -0.23 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.11 | Sport Chalet - 0 | Urban Outfitters ▼ -0.39 | VF Corp ▲ +0.16 | Quiksilver ▼ -0.06 | Zumiez ▼ -0.58 | Macys ▼ -0.02 | Tillys ▼ -0.01 |
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Orange21 to make Margaritaville sunglasses

By Tiffany Montgomery
February 25, 2010 5:25 AM

By TIFFANY MONTGOMERY

Orange21, the parent company of Spy Optic, is partnering with Jimmy Buffet to make sunglasses for his Margaritaville brand, the company announced this morning.

The sunglasses will fit with Margaritaville’s “tropical escape lifestyle” and be available in stores this summer.

The deal marks a continuation of Orange21’s multi-brand strategy. It recently obtained the license to make O’Neill Eyewear.

"Jimmy’s life work continues to touch so many people and has basically defined the notion of FUN for all the right reasons. That's the kind of friends we like to hang with!” Orange21 CEO Stone Douglass said in a statement.

 

 


Articles You Might Have Missed