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Friedman Stroffe & Gerard, P.C.

FSG’s Action Sports Practice Group provides legal services to the action sports industry. Our clients include surfers, skiers, snowboarders and skaters, as well as sponsors and leading apparel companies. Our attorneys serve in positions with industry organizations such as the Association of Surfing Professionals. We know your business and can provide full-service legal solutions to meet your organizational needs.

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Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
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Tiffany Montgomery
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Orange21 to make Margaritaville sunglasses

By Tiffany Montgomery
February 25, 2010 5:25 AM

By TIFFANY MONTGOMERY

Orange21, the parent company of Spy Optic, is partnering with Jimmy Buffet to make sunglasses for his Margaritaville brand, the company announced this morning.

The sunglasses will fit with Margaritaville’s “tropical escape lifestyle” and be available in stores this summer.

The deal marks a continuation of Orange21’s multi-brand strategy. It recently obtained the license to make O’Neill Eyewear.

"Jimmy’s life work continues to touch so many people and has basically defined the notion of FUN for all the right reasons. That's the kind of friends we like to hang with!” Orange21 CEO Stone Douglass said in a statement.

 

 


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