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Details on Industry Insight.
SURFER AND SURFING DIGITAL PLATFORMS JOIN FORCES WITH SURFLINE
Dana Point, Calif. (Jan. 5, 2010) - SurferMag.com and SurfingMagazine.com have established a partnership with Surfline.com. The partnership combines the resources of all three platforms to the benefit of both the users and affiliates. "The combined audience and influence of Surfline, Surfer and Surfing is incredible," says Jonno Wells, CEO, Surfline. This partnership will create a more comprehensive on-line experience for users of all three platforms, simultaneously allowing affiliates to reach a larger cross-section of surf and beach enthusiasts.
"We're looking forward to once again working with the surf world's most significant magazine brands, Surfer and Surfing," continues Wells. "This partnership allows each of the companies to focus on what makes them unique, while offering the surf community the best of both print and online."
SurferMag.com and SurfingMagazine.com will each expand their website offerings to include live surf cam spots from over 100 locations powered by Surfline. This will allow users to directly access the Surfline-powered, free, ad supported, surf camera feeds directly from within either website.
SurferMag.com and SurfingMagazine.com visitors will also be offered special incentives to Surfline Premium Member services. Likewise, special subscription benefits for Surfer and Surfing Magazines will be made available to Surfline Premium Members. Surfline Premium Members will also be able to use their log-in information on SurferMag.com or SurfingMagazine.com to view the 82+ large format HD cams powered by Surfline from within their Surfer or Surfing online session.
"I'm excited by the potential of this partnership," states Tony Perez, Group Publisher, Surfer and Surfing Magazines. "As an all-inclusive network, users of SurferMag.com, SurfingMagazine.com and Surfline.com will have access to the most relevant, up-to-date, and insightful content and forecasting information available to the surf community all in one on-line hotspot. As such, the strength of this network will allow us to add value to other new and existing on-line partnerships."
This partnership goes live on SurferMag.com, SurfingMagazine.com and Surfline.com on February 1, 2010. Be sure to log on and check out the new features.
About Surfline/Wavetrak, Inc.?Surfline is the leading online provider of surf report, forecast and content to consumers, businesses and government agencies worldwide. Headquartered in Huntington Beach, California, Surfline delivers timely, accurate and comprehensive data on a daily basis via wireless web and the Internet. Surfline owns and manages an extensive network of over 100 live surf cams and recently launched 88 surf cams in HD. The company's world-renowned website, Surfline.com, is visited by over 100,000 unique people per day and over 1,200,000 visitors per month -- the largest and most loyal audience of surf and beach enthusiasts in the world. Since 1985, Surfline has merged premier surf report, forecast and editorial talent with industry-leading technology to produce "must-have" content of unparalleled quality aimed at active participants in the sports of surfing, windsurfing, bodysurfing, bodyboarding, and kitesurfing. Surfline/Wavetrak, Inc. also produces Buoyweather.com, which focuses on marine weather around the world, and is an in-depth forecasting tool utilized for fishing, boating, yachting and more. The company is celebrating its 25th year in business in 2010.
About Source Interlink Media's Action Sports Group (ASG)?Reaching more than two million enthusiasts, Source Interlink Media's Action Sports Group (ASG) is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Powder and Canoe & Kayak, Source Interlink Media's ASG delivers a cutting-edge network of online properties such as Fantasy Surfer and The Hot 100, events and television programming. www.actionsportsgroup.net