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Tiffany Montgomery
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Snowboard sales down, online sales surge

By Tiffany Montgomery
January 08, 2010 5:55 AM

Snow equipment sales are struggling so far this season, with snowboard sales declining 8% in dollars through November, according to data released by SnowSports Industries America.

Sales at specialty stores declined 6% in dollars in the August-November period.

The clear winners again are online retailers, which saw sales rise 21% in dollars during this period and accounted for 20% of all equipment sales, the SIA said.

Overall, snow sales during the period were nearly even with last year and retailers appear to be working through inventory. Inventories were 5% lower in units and 3% lower in dollars than the same period last year.

 

 


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