Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Reef restructures sales force

By Tiffany Montgomery
January 13, 2010 6:51 AM

Reef is restructuring its internal and external sales forces to align with different distribution channels.

The company is moving from using 20 independent sales reps in different parts of the country to creating five “super reps” who now control more territory and will focus on the action sports and outdoor markets.

Reef President Jim Gerson, National Sales Director Courtney Kincaid and Vice President of Marketing Kevin Flanagan spoke with me about the changes by telephone last night.

Internally, two sales managers will now focus on key mall and specialty accounts. Jason Konkoly is now the lifestyle channel manager, working with accounts such as The Buckle, PacSun and Journeys. Ty Logan is the department store channel manager, and will work with Nordstrom, Macy’s, Dillard’s, etc.

Jim said the new structure will allow each sales group to focus more closely on customers and become experts in their distribution channel. It also allows Reef to leverage the best business practices of its best reps, who will then be training and mentoring a sales force underneath them.

The North Face, where Jim previously worked, uses a similar structure and Jim said it is very effective.

The external super reps will report directly to Courtney, as will the internal sales managers.

The new Reef super reps are:

Southwest- Lance Varon

Northwest - Julissa Downing

Mid-West- Chad Stanley

Northeast- Brad Beach

Southeast- Rick Zappone

Reef will not be at Surf Expo this week because they have shifted their calendar and the company wrapped up summer orders Dec. 15.

 

 


Articles You Might Have Missed