Sponsors
Billabong ▼ -0.025 | PPR ▲ +1.55 | American Apparel ▼ -0.116 | The Buckle ▼ -0.06 | Columbia ▲ +1.36 | Deckers Outdoor ▲ +0.26 | Dicks ▼ -0.25 | Foot Locker ▲ +0.05 | Genesco ▲ +0.38 | Iconix Brand Group ▲ +0.03 | Jarden Corp ▲ +0.52 | Nordstrom ▲ +0.91 | Luxottica ▲ +0.10 | Nike ▲ +0.68 | Pacific Sunwear ▲ +0.02 | Skullcandy ▼ -0.09 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.45 | VF Corp ▲ +0.14 | Quiksilver ▼ -0.04 | Zumiez ▼ -0.11 | Macys ▲ +0.12 | Tillys ▼ -0.14 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Industry Insight

KNOWSHOW: Complete list of exhibit brands and mobile app available.
MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Reef restructures sales force

By Tiffany Montgomery
January 13, 2010 6:51 AM

Reef is restructuring its internal and external sales forces to align with different distribution channels.

The company is moving from using 20 independent sales reps in different parts of the country to creating five “super reps” who now control more territory and will focus on the action sports and outdoor markets.

Reef President Jim Gerson, National Sales Director Courtney Kincaid and Vice President of Marketing Kevin Flanagan spoke with me about the changes by telephone last night.

Internally, two sales managers will now focus on key mall and specialty accounts. Jason Konkoly is now the lifestyle channel manager, working with accounts such as The Buckle, PacSun and Journeys. Ty Logan is the department store channel manager, and will work with Nordstrom, Macy’s, Dillard’s, etc.

Jim said the new structure will allow each sales group to focus more closely on customers and become experts in their distribution channel. It also allows Reef to leverage the best business practices of its best reps, who will then be training and mentoring a sales force underneath them.

The North Face, where Jim previously worked, uses a similar structure and Jim said it is very effective.

The external super reps will report directly to Courtney, as will the internal sales managers.

The new Reef super reps are:

Southwest- Lance Varon

Northwest - Julissa Downing

Mid-West- Chad Stanley

Northeast- Brad Beach

Southeast- Rick Zappone

Reef will not be at Surf Expo this week because they have shifted their calendar and the company wrapped up summer orders Dec. 15.

 

 


Articles You Might Have Missed