Sponsors
Billabong ▼ -0.010 | PPR ▼ -2.20 | American Apparel ▼ -0.020 | The Buckle ▼ -0.85 | Columbia ▼ -1.34 | Deckers Outdoor ▲ +1.09 | Dicks ▼ -0.65 | Foot Locker ▼ -0.56 | Genesco ▼ -0.67 | Iconix Brand Group ▼ -1.22 | Jarden Corp ▲ +0.01 | Nordstrom ▲ +0.11 | Luxottica ▼ -0.58 | Nike ▼ -0.16 | Pacific Sunwear ▲ +0.07 | Skullcandy ▼ -0.12 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.13 | Quiksilver ▼ -0.01 | Zumiez ▼ -0.33 | Macys ▼ -0.46 | Tillys ▼ -0.14 |
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
Industry Insight

CFA, WELLS FARGO: Invitation to next "Crystal Ball" breakfast session, "Private Label vs Branded Manufacturing."

STOKES ME: SIMA Humanitarian Fund campaign kicks off this week with "Add-A-Buck" promotions in 76 core-store doors.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun names new marketing chief

By Tiffany Montgomery
January 05, 2010 6:41 AM

Robert Cameron, most recently vice president of Levi’s brand marketing, is the new senior vice president of marketing for PacSun, the company announced this morning.

It is a new position for the retailer, and one that CEO Gary Schoenfeld has said is a very important part of the company’s turnaround plan.

Cameron will be responsible for creating a differentiated customer experience and for bringing PacSun’s 900 stores and website to life for consumers, according to the press release.

He will also work closely with large industry brands carried by PacSun to “further infuse the California lifestlye into the PacSun retail experience.”

Before working at Levi’s, Cameron was a founding partner and Chief Creative Officer of Fantascope, Inc., a strategic branding agency that worked on several projects, including the "Lord of the Rings" movie.

Schoenfeld addressed his plans to work more closely with brands on marketing initiatives and in other areas at the Shop-eat-surf Executive Roundtable session in January.

 


Articles You Might Have Missed