Sponsors
Billabong ▼ 0.000 | PPR ▲ +0.45 | American Apparel ▲ +0.013 | The Buckle ▼ -0.83 | Columbia ▼ -0.31 | Deckers Outdoor ▼ -1.45 | Dicks ▼ -0.52 | Foot Locker ▲ +0.05 | Genesco ▼ -0.63 | Iconix Brand Group ▲ +0.15 | Jarden Corp ▲ +0.15 | Nordstrom ▼ -0.62 | Luxottica ▼ -0.75 | Nike ▲ +0.93 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.20 | Sport Chalet ▲ +0.04 | Urban Outfitters ▼ -0.64 | VF Corp ▼ -0.29 | Quiksilver ▲ +0.07 | Zumiez ▼ -0.31 | Macys ▼ -1.83 | Tillys ▲ +0.02 |
Ticker Sponsor
Readers Say
In touch with our business
In touch with our business

If you're not plugged into Shop-Eat-Surf.com daily, you're out of touch with our business!

- By Peter "PT" Townend, The ActivEmpire
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun names new marketing chief

Robert Cameron. Photo courtesy
Robert Cameron. Photo courtesy of Life.com.
By Tiffany Montgomery
January 05, 2010 6:41 AM

Robert Cameron, most recently vice president of Levi’s brand marketing, is the new senior vice president of marketing for PacSun, the company announced this morning.

It is a new position for the retailer, and one that CEO Gary Schoenfeld has said is a very important part of the company’s turnaround plan.

Cameron will be responsible for creating a differentiated customer experience and for bringing PacSun’s 900 stores and website to life for consumers, according to the press release.

He will also work closely with large industry brands carried by PacSun to “further infuse the California lifestlye into the PacSun retail experience.”

Before working at Levi’s, Cameron was a founding partner and Chief Creative Officer of Fantascope, Inc., a strategic branding agency that worked on several projects, including the "Lord of the Rings" movie.

Schoenfeld addressed his plans to work more closely with brands on marketing initiatives and in other areas at the Shop-eat-surf Executive Roundtable session in January.

 


Articles You Might Have Missed