Sponsors
Billabong ▲ +0.010 | PPR ▼ -1.40 | American Apparel ▼ 0.000 | The Buckle ▼ 0.00 | Columbia ▼ 0.00 | Deckers Outdoor ▼ 0.00 | Dicks ▼ 0.00 | Foot Locker ▼ 0.00 | Genesco ▼ 0.00 | Iconix Brand Group ▼ 0.00 | Jarden Corp ▼ 0.00 | Nordstrom ▼ 0.00 | Luxottica ▼ 0.00 | Nike ▼ 0.00 | Pacific Sunwear ▼ 0.00 | Skullcandy ▼ 0.00 | Sport Chalet - 0 | Urban Outfitters ▼ 0.00 | VF Corp ▼ 0.00 | Quiksilver ▼ 0.00 | Zumiez ▼ 0.00 | Macys ▼ 0.00 | Tillys ▼ 0.00 |
Ticker Sponsor
Readers Say
The first thing I look at
The first thing I look at

I find Shop-Eat-Surf to be a very useful and informative site that I enjoy browsing daily. Shop-Eat-Surf is the first thing I look at every morning to keep up-to-date on the latest talk, events, and happenings in the industry. I must say I am a fan of Shop-Eat-Surf.

- By Bobby Abdel, Partner, Jack's Surfboards
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

SDSI: 7 new companies accepted into the Springboard business mentoring program. AGENDA: Registration and travel planning now open for January and February trade shows.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

PacSun names new marketing chief

By Tiffany Montgomery
January 05, 2010 6:41 AM

Robert Cameron, most recently vice president of Levi’s brand marketing, is the new senior vice president of marketing for PacSun, the company announced this morning.

It is a new position for the retailer, and one that CEO Gary Schoenfeld has said is a very important part of the company’s turnaround plan.

Cameron will be responsible for creating a differentiated customer experience and for bringing PacSun’s 900 stores and website to life for consumers, according to the press release.

He will also work closely with large industry brands carried by PacSun to “further infuse the California lifestlye into the PacSun retail experience.”

Before working at Levi’s, Cameron was a founding partner and Chief Creative Officer of Fantascope, Inc., a strategic branding agency that worked on several projects, including the "Lord of the Rings" movie.

Schoenfeld addressed his plans to work more closely with brands on marketing initiatives and in other areas at the Shop-eat-surf Executive Roundtable session in January.

 


Articles You Might Have Missed