Sponsors
Billabong ▼ -0.010 | PPR ▲ +2.30 | American Apparel ▼ -0.01 | The Buckle ▼ -0.01 | Columbia ▲ +0.98 | Deckers Outdoor ▲ +0.25 | Dicks ▲ +1.04 | Foot Locker ▲ +1.06 | Genesco ▲ +0.71 | Iconix Brand Group ▲ +0.12 | Jarden Corp ▲ +1.36 | Nordstrom ▲ +1.00 | Luxottica ▲ +0.75 | Nike ▲ +1.23 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ 0.00 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.98 | VF Corp ▲ +1.30 | Quiksilver ▲ +0.03 | Zumiez ▲ +0.85 | Macys ▲ +0.44 | Tillys ▼ -0.03 |
Ticker Sponsor
Readers Say
Executive Edition is a must have
Executive Edition is a must have

Before Shop-Eat-Surf, there were two sites I paid for premium content on. One is Surfline, the other is the Wall Street Journal. One is about all things surf, the other, the best business content site in the world. Shop-eat-surf is the intersection of those two worlds. Shop-Eat-Surf provides everything from coverage of events, people, brands and trends. However, beyond the Executive Edition "wall" is more meaty analysis and interpretation of financial statements, business models and brand philosophies; why certain brands and companies are succeeding, where others aren't. The Executive Edition is a must have read if the business of surf and action sports are on your radar screen.

- By Jeff Berg, Co-owner, Surfline
The one, undisputed leader
The one, undisputed leader

It is common knowledge in our industry that there is one undisputed leader in reporting on the topics, businesses and trends that impact all of us the most, and it is shop-eat-surf.com. Their access to those who make our industry happen is second to none, and we value not only the content of their reporting but the editorial thought on what it all means both in the present as well as the future. If we were asked to give a rating, it would be five out of five stars.

- By Craig Levra, CEO, Sport Chalet
Industry Insight

MOSS ADAMS: Alert! Authorities after 45,000 businesses that didn't file 2012 California corporate taxes.
CIT: Acquires SoCal-based One West Bank
SDSI: Sports and active lifestyle employment outlook.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Matt Biolos on Lost's new skateboard line

By Tiffany Montgomery
January 22, 2010 6:00 AM

Lost is branching out beyond its surfboard roots to make skateboards.

I spoke with Lost co-founder and famous surfboard shaper Matt Biolos about the new skateboards at Surf Expo.

Surf Expo labelMatt told me people had always asked why he didn’t make skateboards. He had resisted until now because he had felt he couldn’t make them in an authentic way because he was not from the skateboard world.

Then he noticed how many surfers were buying the longer cruiser boards, and realized he could branch into skateboards in a way that felt right by making skateboards that are similar to his surfboards.

Lost skateboardsMatt teamed up with Paul Schmitt, owner of PS Stix, on the project. Matt describes Paul as his skateboard “sensei.”

Matt spent a lot of time with Paul, and experimented with his sanding machine. Matt bought tons of trucks and decks and wheels and spent two months skateboarding down his street testing different products. He learned how to design wheels.

“It’s like switching from water colors to oils,” Matt said of the design process.

The result is six styles of Lost skateboards that replicate successful Lost surfboard models. Matt calls them surf/skates instead of cruisers. He doesn’t make long surfboards, so he’s not making extra long skateboards either, he said. The graphics are mostly surfboard graphics that have been shrunk down and put on the skateboards.

The wheels offer a little more performance that a typical cruiser, he said, giving the boards one foot in the skate park world and one foot in the street cruising world.

The new skateboards are an extension of the surf brand and take skateboarding back to its roots when some surf brands like Hobie were some of the early makers of skateboards, Matt said.

The boards are being launched globally, are not licensed and PS Stix is the sole manufacturer.

Matt said the reaction from retailers so far has been “phenomenal” and everybody who had seen the boards at the time Matt and I spoke had placed orders, he said.

The boards are due to arrive in stores in May and will retail from $140 to $175.

 


Articles You Might Have Missed