Sponsors
Billabong ▲ +0.010 | PPR ▲ +0.80 | American Apparel ▲ +0.07 | The Buckle ▼ -0.99 | Columbia ▼ -0.38 | Deckers Outdoor ▼ -1.94 | Dicks ▼ -0.92 | Foot Locker ▼ -4.02 | Genesco ▼ -3.05 | Iconix Brand Group ▼ -2.52 | Jarden Corp ▼ -0.17 | Nordstrom ▼ -0.42 | Luxottica ▲ +0.45 | Nike ▼ -2.24 | Pacific Sunwear ▼ -0.05 | Skullcandy ▼ -0.04 | Sport Chalet - 0 | Urban Outfitters ▼ -0.15 | VF Corp ▼ -1.17 | Quiksilver ▲ +0.46 | Zumiez ▼ -0.62 | Macys ▼ -1.48 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
Since the inception of Executive Edition, I only need 1 stop
Since the inception of Executive Edition, I only need 1 stop

As a retailer in the surf industry for the past 21 years, I have had to use multiple sources to stay informed to the news within surf. Since the inception of the Executive Edition of Shop-Eat-Surf.com, I need only one stop. Thanks for providing such a valuable tool to all of us in the industry. Shop-Eat-Surf is a must read for all of our staff at Maui Nix.

- By George Karamitos, CEO, Maui Nix
Industry Insight

AGENDA: GroupY's Emerge brand-building conference returns on Jan. 6.
SURFRIDER: "Protect What You Love" holiday appeal.
MOSS ADAMS: Plan now for tax season.
Details on Industry Insight.


Tiffany Montgomery
Print This Article

Late buying rush pushes Zumiez to positive comps for December

By Andrew Horan
January 06, 2010 3:31 PM

Last-minute and after-holiday shoppers came out in enough force – and bought more, lower priced goods -- to give Zumiez a surprise lift to positive comps, the company reported today.

The results were strong enough that Zumiez raised its guidance for its Q4 results to project a narrower comp store decline for the quarter.

Q4 sales should range from $128 - $131 million, CFO Trevor Lang said, pushing net earnings per diluted share to a range of 24 – 27 cents – up from earlier projections of 18 – 22 cents.

Q4 comp sales should be in the mid- to low-single digit declines, compared to earlier projections of a mid- to high-single digit decline.

Zumiez December’s gains were “driven primarily by an increase in store transactions,” Lang said. During the period, Zumiez saw a small decline in the dollar sales per transaction, but an increase in units purchased per transaction.

Other details from the call:

  • Same store sales for December grew by .3% for the 5-week period ending Jan. 2, Lang said in the company’s recorded sales call.
  • Total sales grew by 7.7% compared to the year-ago 5-week period, to $77.6 million, compared to $72 million a year ago.
  • Weekly comps saw a steady growth, compared to the same week in 2008:
Week 1: - 4.5%
Week 2: - .2%
Week 3: - 4.5%
Week 4: + 1.3%
Week 5: + 12.3%
  • Regional sales were fairly consistent:
South: up 1%
Northeast: Flat
West: down 1%
Midwest: down 4%
  • Men’s accessories and shoes posted positive comps
  • Hardgoods, boys and juniors posted declines
  • For Q4 to date, comps are at -2.4%, compared to -13.1% a year ago
  • For 2009 to date, comps are -10.6%, compared to -6.1% a year ago.
  • Zumiez operates 377 mall-based stores targeted at boys and girls 12-24. It carries surf, skate, snow, moto and BMX apparel and hardgoods.
  • 331 stores were included in the comps.

More on: sales, Zumiez, Trevor Lang

Articles You Might Have Missed