Sponsors
Billabong ▲ +0.005 | PPR ▼ -7.45 | American Apparel ▼ -0.007 | The Buckle ▼ -0.26 | Columbia ▲ +0.02 | Deckers Outdoor ▼ -2.73 | Dicks ▼ -0.30 | Foot Locker ▼ -0.28 | Genesco ▼ -0.20 | Iconix Brand Group ▼ -0.23 | Jarden Corp ▲ +0.60 | Nordstrom ▼ -0.48 | Luxottica ▼ -0.38 | Nike ▲ +0.28 | Pacific Sunwear ▼ -0.12 | Skullcandy ▼ -0.05 | Sport Chalet - 0 | Urban Outfitters ▼ -0.44 | VF Corp ▲ +0.41 | Quiksilver ▲ +0.05 | Zumiez ▼ -0.75 | Macys ▼ -0.35 | Tillys ▼ -0.12 |
Ticker Sponsor
Readers Say
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
I require all our executives to read it
I require all our executives to read it

There is no better publication that I am aware of that is so accurate and on top of any news and developments in our industry. I personally recommend it to many people that want to know and understand more about our industry. For the most part, shop-eat-surf.com gets the stories first. As a matter of fact, I require all the executives in our company to read it.

- By Hezy Shaked, President & CEO, Tilly's
Industry Insight

SIA: State of the snow industry videos. TAYLOR DIGITAL: Website tools to increase sales.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Late buying rush pushes Zumiez to positive comps for December

By Andrew Horan
January 06, 2010 3:31 PM

Last-minute and after-holiday shoppers came out in enough force – and bought more, lower priced goods -- to give Zumiez a surprise lift to positive comps, the company reported today.

The results were strong enough that Zumiez raised its guidance for its Q4 results to project a narrower comp store decline for the quarter.

Q4 sales should range from $128 - $131 million, CFO Trevor Lang said, pushing net earnings per diluted share to a range of 24 – 27 cents – up from earlier projections of 18 – 22 cents.

Q4 comp sales should be in the mid- to low-single digit declines, compared to earlier projections of a mid- to high-single digit decline.

Zumiez December’s gains were “driven primarily by an increase in store transactions,” Lang said. During the period, Zumiez saw a small decline in the dollar sales per transaction, but an increase in units purchased per transaction.

Other details from the call:

  • Same store sales for December grew by .3% for the 5-week period ending Jan. 2, Lang said in the company’s recorded sales call.
  • Total sales grew by 7.7% compared to the year-ago 5-week period, to $77.6 million, compared to $72 million a year ago.
  • Weekly comps saw a steady growth, compared to the same week in 2008:
Week 1: - 4.5%
Week 2: - .2%
Week 3: - 4.5%
Week 4: + 1.3%
Week 5: + 12.3%
  • Regional sales were fairly consistent:
South: up 1%
Northeast: Flat
West: down 1%
Midwest: down 4%
  • Men’s accessories and shoes posted positive comps
  • Hardgoods, boys and juniors posted declines
  • For Q4 to date, comps are at -2.4%, compared to -13.1% a year ago
  • For 2009 to date, comps are -10.6%, compared to -6.1% a year ago.
  • Zumiez operates 377 mall-based stores targeted at boys and girls 12-24. It carries surf, skate, snow, moto and BMX apparel and hardgoods.
  • 331 stores were included in the comps.

More on: sales, Zumiez, Trevor Lang

Articles You Might Have Missed