Sponsors
Billabong ▼ -0.005 | PPR ▲ +0.30 | American Apparel ▼ -0.047 | The Buckle ▲ +0.32 | Columbia ▲ +0.30 | Deckers Outdoor ▼ -0.61 | Dicks ▼ -0.03 | Foot Locker ▲ +0.43 | Genesco ▲ +0.25 | Iconix Brand Group ▼ -0.12 | Jarden Corp ▼ -0.06 | Nordstrom ▲ +0.23 | Luxottica ▲ +0.31 | Nike ▲ +0.09 | Pacific Sunwear ▲ +0.01 | Skullcandy ▼ -0.16 | Sport Chalet ▼ 0.00 | Urban Outfitters ▲ +0.10 | VF Corp ▲ +0.49 | Quiksilver ▼ -0.05 | Zumiez ▲ +0.15 | Macys ▲ +0.38 | Tillys ▼ -0.04 |
Ticker Sponsor
Readers Say
Great insight into the issues
Great insight into the issues

I am a big fan of Tiffany and her team as well as an avid reader of Shop-Eat-Surf. I shop, I eat, I surf -- I should pay.

- By Kevin Bailey, President, Vans
I waited too long to sign up for Executive Edition
I waited too long to sign up for Executive Edition

I read Shop-Eat-Surf at every opportunity, and I waited too long to sign up for the Executive Edition. It’s timely, relevant and clearly “from the industry, for the industry.

- By Andy Laats, President, Nixon
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Late buying rush pushes Zumiez to positive comps for December

Zumiez offices in Everett,
Zumiez offices in Everett, Washington
By Andrew Horan
January 06, 2010 3:31 PM

Last-minute and after-holiday shoppers came out in enough force – and bought more, lower priced goods -- to give Zumiez a surprise lift to positive comps, the company reported today.

The results were strong enough that Zumiez raised its guidance for its Q4 results to project a narrower comp store decline for the quarter.

Q4 sales should range from $128 - $131 million, CFO Trevor Lang said, pushing net earnings per diluted share to a range of 24 – 27 cents – up from earlier projections of 18 – 22 cents.

Q4 comp sales should be in the mid- to low-single digit declines, compared to earlier projections of a mid- to high-single digit decline.

Zumiez December’s gains were “driven primarily by an increase in store transactions,” Lang said. During the period, Zumiez saw a small decline in the dollar sales per transaction, but an increase in units purchased per transaction.

Other details from the call:

  • Same store sales for December grew by .3% for the 5-week period ending Jan. 2, Lang said in the company’s recorded sales call.
  • Total sales grew by 7.7% compared to the year-ago 5-week period, to $77.6 million, compared to $72 million a year ago.
  • Weekly comps saw a steady growth, compared to the same week in 2008:
Week 1: - 4.5%
Week 2: - .2%
Week 3: - 4.5%
Week 4: + 1.3%
Week 5: + 12.3%
  • Regional sales were fairly consistent:
South: up 1%
Northeast: Flat
West: down 1%
Midwest: down 4%
  • Men’s accessories and shoes posted positive comps
  • Hardgoods, boys and juniors posted declines
  • For Q4 to date, comps are at -2.4%, compared to -13.1% a year ago
  • For 2009 to date, comps are -10.6%, compared to -6.1% a year ago.
  • Zumiez operates 377 mall-based stores targeted at boys and girls 12-24. It carries surf, skate, snow, moto and BMX apparel and hardgoods.
  • 331 stores were included in the comps.

More on: sales, Zumiez, Trevor Lang

Articles You Might Have Missed